Author: Rocco Penn

Rocco Penn

As Executive Director in charge of Facebook Marketing, Rocco has extensive understanding of the interactions and engagement necessary to be successful in Web 2.0. He lives in Orlando, FL, and works with businesses across the east coast to help them succeed in marketing and social media strategy, particularly car dealer marketing. Follow him @SocialPros.

As Santa Anita Park opens, smartphones take center stage with the horses

As Santa Anita Park opens, smartphones take center stage with the horses

Big races, big crowds, and big bets have been associated with Opening Day at Santa Anita Park in Arcadia, CA, for decades. Traditionally opening the day after Christmas, the biggest names in horse racing converge to start the new season. This year, there’s a bit more attention falling on the track from two different industries: entertainment and technology. From the entertainment front, the upcoming HBO series “Luck” starring Dustin Hoffman and Nick Nolte will bring in patrons eager to see where the series, debuting in January, is being shot. Here’s the trailer for season 1: More importantly,…

The social media disruption of advertising (is a good thing)

The social media disruption of advertising (is a good thing)

The internet took us by storm and changed the way we live our lives. Social media came along and had nearly the same type of impact. In business, it could be argued that social media is the biggest paradigm-shifting element that has come along in a decade, even more important than ecommerce. Has the way that we use social media completely changed the way that we see and interact with advertising? We certainly hope so. Advertising a business has always been about broadcasting a message to a wide-range of people. It’s always been about exposure, branding, and penetration. Today, thanks to social media,…

Nerdgasm: The Dark Knight Rises trailer

Nerdgasm: The Dark Knight Rises trailer

It’s hard to make us speechless. We are often overly-verbose rather than sitting dumbfounded by anything, particularly as unimportant as a movie. The Dark Knight Rises trailer dropped our jaw and made nothing but guttural noises come out of our mouths. Simply stated… enjoy. …

Germany captures 43% of the world

Germany captures 43% of the world's solar power

Few developments, notions, or facts relating to green technology surprise us anymore. Alternative energy continues to expand while oil consumption slowly drops (perhaps too slowly for most). The alternative energy industry seems to be heading in the right direction (other than some notable failures recently). It’s for this reason that the huge acceptance of solar power in Germany blindsided us a bit. It’s common knowledge that they lead the world in solar, but the extent of their domination is mind boggling. The infographic below by 1bog looks at the top 10 countries from a solar perspective….

Android Developer Relations introduces training to help build better apps

Android Developer Relations introduces training to help build better apps

The Android Developers blog announced that they are launching a beta of Android Training, “a collection of classes that we hope will help you to build better Android apps.” As the battle between Android and iOS continues to expand and with Microsoft creeping up slowly behind them, the need for better apps is high. It seems that everyone, even Microsoft, have enough apps. Android is hoping to help developers build the best apps available through this training. With resources on topics ranging from Implementing Adaptive UI Flows to Advertising without Compromising User Experience, Google hopes…

Xbox 360 dominated gaming sales in November

Xbox 360 dominated gaming sales in November

Most were impressed with Microsoft and their Xbox 360 when it was reported that they had sold 1.44 million units in November, beating the Nintendo Wii by 400,000 units and nearly doubled up on the Sony Playstation 3. Those who weren’t impressed may have just been waiting for the actual numbers. With a record 1.7 million units sold in the U.S. in November, the Xbox 360 may have outsold the Playstation 3 and the Wii combined. Sony is not releasing their numbers, but estimates of their numbers would put the Microsoft console at 49% of the total current-generation console market, their largest margin…

Great advice from a young Steve Jobs

Great advice from a young Steve Jobs

Even months after his death, Apple co-founder Steve Jobs is still inspiring people. These words spoken in the video below can be applies to just about anyone and in 46 seconds have the ability to change lives. That’s not a “fanboy” overstatement. Jobs is revered by some and disliked by others, and after his death there has been much published that points to certain character flaws, but it doesn’t take away from this clip: “When you grow up you tend to get told the world is the way it is and you’re life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family,…

Facebook gets back into places with purchase of Gowalla

Facebook gets back into places with purchase of Gowalla

After a failed attempt to beat location-based check-in service Foursquare last year, Facebook has re-entered the arena by purchasing Foursquare’s biggest competitor, Gowalla. This comes from a source inside Gowalla – Facebook is not commenting. Gowalla was also declared a loser to Foursquare and pivoted earlier this year to become a travel guide. That will likely be adjusted under Facebook to refocus on a segment of social media that has eluded the social networking giant. Most of the employees will relocate to Silicon Valley, while some will remain in the Austin, TX, office where Gowalla…

Who is really using Google+?

Who is really using Google+?

Google+ is the Facebook killer. Google+ is a fad. Google+ will break records. Google+ will fall flat. These and many other opinions are floating around and, depending on who you ask, fall under the category of personal preference and level of trust in Google and/or Facebook. In other words, nobody knows what Google+ is going to be and whether or not it will be successful, but there are definitely people using it today. Who are they? That’s the question that our friends at Flowtown answers in their most recent infographic. Click to enlarge. …

Google describes the history and evolution of search

Google describes the history and evolution of search

Google has always kept their search algorithms close to the vest, but in recent weeks they’ve opened up a bit more than usually and given glimpses of what they do and how they do it. In August, they revealed a bit under the hood of Google search. Now they put together a 6-minute video that details what has happened since starting as a research project at Stanford in 1996. Major developments such as Adwords and Universal search made the company both more profitable and more useful to the users. Here is the evolution of search as described by the source. Here is their search evolution timeline. Click to…

Buffy the Facebook Phone will Fail

Buffy the Facebook Phone will Fail

In the next year or two (anyone’s guess is valid at this point) Facebook will be releasing a smartphone by HTC according to AllThingsD. Its codename: Buffy. Nobody can predict the future, but a combination of common sense, reality, and historical precedent point to the probability that a phone that focuses so acutely on Facebook will fail miserably. Here’s why: Niche phones are niche The 2nd biggest reason (with the biggest reason being price) that hyped gadgets fail is that they tighten their niche too much. Items like the Zune, HP Touchpad, and Playstation phone put too much emphasis on what…

50,000 year-old Sim City, "Magnasanti", holds 6 million Sims

50,000 year-old Sim City, "Magnasanti", holds 6 million Sims

When people spend too much time on a game, they are often ridiculed. In the case of Vincent Ocasla, he took science and art to the highest level in Sim City 3000 by making a “perfect” city. It only took him 4 years. See how he took the game as seriously as it can be taken: http://www.youtube.com/watch?v=NTJQTc-TqpU…

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