Is social media having an impact in business?
We know where to look to see what Johnny had for breakfast, how little Timmy slid into 3rd base, and what’s happening with Lady Gaga. There is no doubt that social media has connected us to our friends, family, and current events in ways that we couldn’t even imagine a decade ago. When it comes to business, that’s where things get a little more gray. Is it really working? Let’s face it – most who have tried to use social media for business purposes have been met with certain levels of disdain and abuse. They get called spammers. They’re get unfriended, unfollowed, blocked, banned, or publicly ridiculed….