Author: Rocco Penn

Rocco Penn

As Executive Director in charge of Facebook Marketing, Rocco has extensive understanding of the interactions and engagement necessary to be successful in Web 2.0. He lives in Orlando, FL, and works with businesses across the east coast to help them succeed in marketing and social media strategy, particularly car dealer marketing. Follow him @SocialPros.

Folding car could make intra-city travel easier, cleaner

Folding car could make intra-city travel easier, cleaner

As populations grow and continue to migrate into cities, transportation has become an issue within congested cities. Less than half of the inhabitants of New York City, for example, even own a car. It just doesn’t make sense to own one when the distances traveled is short while traffic and parking are impossible. The folks at MIT Media Lab demonstrated this half-scale vehicle to TheNextWeb at the Media Evolution’s The Conference. As you’ll see, this solves two of the three major problems with intra-city travel – ownership (they can be shared) and parking (they fold). Traffic is still a challenge,…

Sledgehammer: Behind the scenes with the Modern Warfare 3 developers

Sledgehammer: Behind the scenes with the Modern Warfare 3 developers

Arguably the most anticipated first person shooter of 2011 is Call of Duty: Modern Warfare 3. Sledgehammer Games and Activision prepare for the launch on November 8th. Today, Call of Duty XP in LA gets started, offering players the first full experience of the game and a tournament to start the buzz and bragging rights. If you’re not one of the 6000 people who forked over $150 for the tickets, you’ll have to settle for this interview with the Sledgehammer Games team about what they put into building the game. …

Cleverbot, squared

Cleverbot, squared

Cleverbot is a novelty AI program designed to mimic human interaction and allow people to “talk” to it conversationally. It is often clever, sometimes funny, but mostly random. Here, Igor Labutov, Jason Yosinski, and Hod Lipson of the Cornell Creative Machines Lab put two cleverbots head-to-head to and let them converse. They argued. They went random. It worked nicely. As HotHardware said, “When Two Chatbots Talk Hilarity Ensues.” Yes. Yes it does. …

Android, iOS approach 70% combined smartphone market share

Android, iOS approach 70% combined smartphone market share

The drive towards domination of the smartphone market continues for Apple and Google as they approach a combined 70% choke hold. Symbian is all but non-existent, holding on to just under 2%. Microsoft has been unable to break the 6% barrier but hopes that they will be able to do so with the release of Windows 8. RIM is still in the race, though hope is growing dim. Still, they are over 20%, a mark that most expected them to sink below in the most recent report. Blackberry has lost 4% since April….

Counter Strike: Global Offensive to offer cross-platform multiplayer matches

Counter Strike: Global Offensive to offer cross-platform multiplayer matches

With all of the hype building up around first-person shooters COD: Modern Warfare 3 and Battlefield 3, it’s easy to forget that Valve will be releasing CS:GO early in 2012. Just to remind us, they released an official trailer to whet our appetite. From the Valve camp, we’ve learned that they have kept with the same “feel” as the franchise has held for over 8 years. There will be major graphi improvements and additional features, but the “soul” of the game stays intact. One of the new features will be to have casual and competitive servers to allow new players to enter the franchise while experienced…

Doc Brown and the time traveling DeLorean spotted in viral video from Argentina

Doc Brown and the time traveling DeLorean spotted in viral video from Argentina

In the latest viral video to come out of Argentina, Doc Brown, the beloved character from Back to the Future played by Christopher Lloyd, was filmed in the famous DeLorean “appearing” on the streets and captured by well-staged “amateur” video. What it all means, nobody knows yet. While fanboys are up in arms speculating on a 4th installment of the franchise, most agree that it is some sort of set up for a commercial or publicity. Regardless of the intentions, the delivery of the video and the security camera footage below it are fun to watch. …

The toughest tech shoes to ever be filled

The toughest tech shoes to ever be filled

Never has a single man had a greater impact on a tech company than Steve Jobs. Many would say that his influence stretches well beyond Apple, Disney, and his other contributions, that his style and leadership abilities have impacted hundreds, even thousands of successful companies and millions of individuals. His resignation as CEO of Apple was felt around the world, yet nobody felt it more than his successor, Tim Cook. It’s the big chair. There are few tech firms whose CEO has as much power. Beyond the power, there is an expectation to be met. The bar is as high as it can possibly be. The world will…

Using technology for magic tricks

Using technology for magic tricks

Every day, new uses are thought up surrounding current technologies. The gadgets and gizmos that populate western culture have begun to make expand upon themselves and grow in functionality without improvements in software or hardware. It’s humanity that can take these devices and make more out of them than what we originally expected. It’s innovation and creation that drives these non-technical technology advances. Magic, for instance, is something inherent to the devices themselves. Once you add a creative mind to the equation, such as in the case of TEDTalk’s Marco Tempest, something…

Facebook ends Deals after 4 months

Facebook ends Deals after 4 months

That didn’t take long. After testing the waters that Groupon and LivingSocial dominate, Facebook has pulled the plug on Deals. “We think there is a lot of power in a social approach to driving people into local businesses,” Facebook said in the statement. “We’ve learned a lot from our test and we’ll continue to evaluate how to best serve local businesses.” In April, Facebook put everyone on notice that they were “testing the waters” of the daily deals phenomenon. Groupon and LivingSocial have had tremendous success offering social-media-only bargains that require a certain threshold of buyers…

How to make a strong password

How to make a strong password

They are the keys we use to get to some of the most important parts of our online lives. Email, bank accounts, social networks, work applications – there are so many things that are password protected an a lot of people simply do not pay proper attention to making them secure. This infographic by ZoneAlarm breaks down some tips on how to make a secure password for daily use. Click to enlarge. …

Sneak peek at Halo Fest

Sneak peek at Halo Fest

For fans of one of the most popular games of the last decade, Halo Fest marks more than just the 10-year anniversary. It’s a time to remember where the game has been and where it’s going. “It’s our place to take over the baton that’s being passed to us for Halo, and it’s also a chance to introduce the team who have been working away in anonymity and secrecy for a couple of years now, give them a face and show people who’s stewarding the Halo franchise for the next 10 years,” said Frank O’Connor of 343 Industries. The official “baton” was handed off earlier this month, marking the start of the next decade of…

NASA visualization of a black hole devouring a star

NASA visualization of a black hole devouring a star

In late March 2011, NASA’s Swift satellite alerted astronomers to intense and unusual high-energy flares from a new source in the constellation Draco. They soon realized that the source, which is now known as Swift J1644+57, was the result of a truly extraordinary event — the awakening of a distant galaxy’s dormant black hole as it shredded and consumed a star. The galaxy is so far away that the radiation from the blast has traveled 3.9 billion years before reaching Earth. Speculative video representations of something unseen are often weak at best and completely wrong at worst. When NASA steps…

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