Author: Rocco Penn

As Executive Director in charge of Facebook Marketing, Rocco has extensive understanding of the interactions and engagement necessary to be successful in Web 2.0. He lives in Orlando, FL, and works with businesses across the east coast to help them succeed in marketing and social media strategy, particularly car dealer marketing. Follow him @SocialPros.

Ousted TechCrunch editor starts fresh with "Uncrunched"

Sep 24 by Rocco Penn | add comment

Very few people are able to post 3 words on a new website and get articles written about it, hundreds of comments, and RSS feed subscribers before the fourth word of a blog post is published. One such person is TechCrunch founder and former editor more »

Nearly 3 years later, Twouble with Twitters still nails it

Sep 23 by Rocco Penn | add comment

The buzz and obsession that once was Twitter has leveled off in the last year to a level that is nearly sane. It’s being used more now as a communication tool, a news aggregator, and an opinion-expression machine. The days of “the more mundane, more »

If you want a definitive iPhone news leak, go to Al Gore

Sep 21 by Rocco Penn | 1 comment

The rumormill is always hard at work for (or against) Apple, particularly when it comes to imminent iPhone releases. Journalists turned to the most reliable leak on the Apple board, former Vice President Al Gore, to confirm some of what many more »

Fire is cool in theory

Sep 20 by Rocco Penn | add comment

Humans take fire for granted. The reality behind the science of fire is actually pretty interesting. Whether looking at the chemistry behind it, the quantum mechanics that drive it, or the simple but amazing concept of lighting a candle in more »

HP employees given chance to buy last batch of TouchPads

Sep 18 by Rocco Penn | 2 comments

The end of a very short era at HP is around the corner as they announced internally that the employee purchase program surrounding the HP TouchPad opens up at 9:00 am Pacific on September 28th, giving them the opportunity to buy the 16GB version more »

Consoles vs PC gaming

Sep 16 by Rocco Penn | 4 comments

The battle has long waged between different gamer types. Which is better, console or PC gaming? That’s a question that likely won’t be answered in this generation, but we can all keep trying. Since 2009, PC game revenues have increased while more »

Is social media having an impact in business?

Sep 14 by Rocco Penn | 1 comment

We know where to look to see what Johnny had for breakfast, how little Timmy slid into 3rd base, and what’s happening with Lady Gaga. There is no doubt that social media has connected us to our friends, family, and current events in ways that we more »

Facebook envy turns to pistachio gold for Winklevoss twins

Sep 13 by Rocco Penn | add comment

The best part about being the Winklevoss twins is that they’ve put in the effort already. Everything else now seems to either fall in their lap or fall off their plate. Whether it’s having to settle for a mere $65 million for having the concept more »

Tagged.com moves ahead of MySpace in visits, LinkedIn soon to follow

Sep 13 by Rocco Penn | 2 comments

The demise of a once-mighty website is often hard to watch. Many people still have fond memories of MySpace – it was the first social network for a good portion of the online world and did its part to launch social media into the mainstream. Traffic more »

DDoS takes down UK's Russian embassy website before PM visit to Moscow

Sep 12 by Rocco Penn | add comment

It has been 5 years since a British leader has visited Moscow. On the eve of the first visit since a Kremlin critic was killed in London, the website for the Russian Embassy in London was attacked by a distributed denial of service attack. British more »

13% of all opened emails are read on iPhones and iPads

Sep 11 by Rocco Penn | 4 comments

Many believe that email is dying. Apparently, it isn’t. We’re communicating more through other means such as SMS, social media, and IM, but despite being clunky and having and “old-tech” feel, people still rely on email and read it every day. more »

Military testing infrared cloaking device

Sep 9 by Rocco Penn | 3 comments

Military vehicles focus on four major technological aspects today: power, speed, accuracy, and stealth. The last one, stealth, is relatively new but it might be the most important component when wars are decided. If the enemy cannot see you, more »

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