When asked why he robbed banks, bandit Willie Sutton replied, “That’s where the money is.” His words became the basis of Sutton’s Law in medicine: When making a decision, first consider the obvious. If your business involves mobile or apps for mobile, to borrow from Sutton, the obvious strategy is to go where the mobile… Continue reading India: The Next Great Mobile Frontier
Author: Yuriy Boykiv
Yuriy Boykiv is the co-founder and CEO of Gravity Media, a full-service advertising agency that helps brands connect with multicultural and international consumers. Connect with Yuriy on Twitter.