Google TV Can't Skip Ads - Should We Skip Google TV?

Part of the greatness of the traditional PVR is that you can skip through crap you don’t want to see; credits, Survivor, ads, etc. This feature is arguably the single reason to own a PVR.

So what of Google TV? Apparently, no dice, said Rishi Chandra, product manager of The Goog-TV and all around swell guy. Ads will be completely unskippable.

Um, what? You mean I have to sit and watch ads so Google can earn revenue to continue to provide this service for me? Oh, fates cruel! Woe! Chandra’s telling us not to sweat, though; since Google will be collecting user data, the ads will apparently be targeted enough not to be boring. Tell ’em, Rishi:

“You can display fewer ads that are more targeted to users because you can monetise the content better. We can be much more smart about what type of ads we play but also ensure the ads are being played – and we can also do much more tracking. It’s going to be a win for everyone, especially on the advertising side”

I guess I can get behind that. If you really think about it, have we, the public at large, ever really hated ads because they’re ads? Personally, I find a good ad as entertaining as a television program itself – the problem has been that they’re rarely for a product I care about. Google may be onto something. I swear, Chandra, if I see anything even partially resembling a Cialis ad, we’re gonna have beef, man.

[Via Pocket Lint]

Written by Ty Dunitz

Ty is an illustrator who stays up too late, and has to wear glasses. You can follow him on Twitter if you want to (@glitchritual), but he's just gonna throw your stupid PR crap in the garbage, so don't email him.

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  • Kermode

    Important thing missing in the equation – where they hell will those ads be????? They said it was uncensored internet – if I have to pay for this shit I expect it to be add free.

    And especially the american sick greedy tv model of 20 minutes of advertisements is simply not on – they need to accept less money for fewer adds or I for one am out of here.

  • I don’t mind adverts, they are fine and as the writer pointed out they are sometimes good. But what I do mind is the same ones repeated at 6x the voume of the TV program, 16 times in 30 min. It was fine when they were limited to between shows, but now they are all over the place sponsoring what not and interupting this. We are inadated with these soundbites every second of everyday, and until they address this appropriatly, so that the users and the sellers both benefit, I will be avoiding this like regular TV.

  • If is like HULU I’m fine with it.

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