Google vs Apple: Who's winning the tech industry land grab?

Apple vs Google

In the news, people are well aware of the iOS vs Android war. Both operating systems and the companies behind them wage open battle in their quests for mobile domination. Otherwise, there are no arenas where the two tech giants go head to head… at least openly.

Behind the scenes, a more heated battle than the public one wages every day. It’s not the technology that drives these companies but rather the people behind their technologies. As a result, getting the best people available is always at the top of the priority list.

Apple, Google, and other Silicon Valley giants have been actively recruiting the best people in the technology world. They do what it takes to attract and often “steal” the brightest minds and most imaginative innovators. Who’s winning the battle?

Often, the best way to see is to look at acquisitions. There is almost always an element of talent-buying behind every purchase. Coming up with the systems and programming behind technologies is easy. Getting the people who had the original concept and fleshed it out to a working product is a bigger motivator.

In short, it’s a land grab.

This infographic by GPlus breaks down the current war tallies as we know them publicly. Behind the scenes, the war is probably much bloodier than this.

Click to enlarge.

Google vs Apple
Written by JD Rucker

+JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of both Judeo Christian Church and Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.

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  • Anonymous

    interesting article

  • The end text says Apple has more total asset value, but the infographic says that Google has about 42 billion more in asset value. ¬†Where the numbers accidentally transposed? ¬†Which is correct?

  • I’m Apple’s fans,forever like it.

  • Anonymous

    The Graphic above has an error as Dereleased pointed out. Apple has assets of 86.7 B while Google has only 57.9 B according to Forbe’s most recent numbers. Apple’s market value is 324.3 B vs. Google’s 185.8 B.

    Dave Kaiser
    Co-founder of The Deal Pages

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