Moms are mobile, web-savvy, and spending money

Tech Mom

It’s no secret that many American family purchases are made or influenced by women. The 80/20 rule, which says that women control 80% of the purchases, is a simplification and exaggeration on the facts, but it’s a good rule to follow simply because it emphasizes the power that moms in a household have over purchases.

As mobile and online advertising continue to grow and influence the ways we buy, having an understanding of the female influence is essential. In this infographic, BuySellAds explores “mommy power” in purchases. Click to enlarge.

Mother Knows Best
Written by Rocco Penn

A tech blogger, social media analyst, and general promoter of all things positive in the world. "Bring it. I'm ready." Find me on Media Caffeine, Twitter, Facebook, and Google+.

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  • A great infographic and a great report on how women/mothers spend money. The 80/20 rule… very interesting! Again, using an infographic to get information across is a great approach. Female’s tend to spend money differently than men, which is no surprise but interesting regardless!! A great infographic, thanks!

  • Anonymous

    Oh nice, wow she is very cute indeed.

  • Yes we have far more money to spend than previous moms.

  • Money is any object or record that is generally accepted as payment for goods and services and repayment of debts in a given country or socio-economic context.

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