Mercedes invisible car campaign is relatively brilliant

Mercedes Invisible Car

Some say less is more when it comes to marketing. Mercedes takes “less” to a new level in the marketing of their F-Cell vehicle line.

The concept is simple and brilliant. To demonstrate that a vehicle has no emissions, they made an “invisible” vehicle to represent its lack of a footprint on the environment. By covering one side of the vehicle in LEDs, they’re able to let people see through it via a camera mounted on the other side. The results of the publicity stunt will be seen over time but it highlights a creativity that has evaded the German luxury car manufacturer for a while.

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Written by Rocco Penn

A tech blogger, social media analyst, and general promoter of all things positive in the world. "Bring it. I'm ready." Find me on Media Caffeine, Twitter, Facebook, and Google+.

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