A bicycle built for the digital world


E-mails, eBooks. and e-cigarettes. Now e-bikes? According to a recent press release from Audi, the automobile makers will be displaying the prototype for a new bicycle that’s part traditional cycle, part digital machine – the Audi e-bike Wörthersee. “The Audi e-bike Wörthersee puts in its first major appearance at this year’s Wörthersee Tour, the 31st meet for Audi, VW, Seat and Skoda fans; trial biker Julien Dupont and downhill specialist Petra Bernhard will demonstrate their stunts and streetbike skills.”

According to the press release, the e-bike comes with a touchscreen on-bike computer that can sync with a rider’s smartphone. And then, suddenly, a cyclist’s bike also becomes their favorite app, “Video images of the trial drive or of a trick, as recorded via the in-helmet camera, are uploaded to the Internet in real time via your smartphone. Each trick performed successfully is then awarded success points, and as the number of points awarded grows, the cyclist receives awards and the challenge level rises, too.” It’s like social media meets extreme sporting.

Apparently gone are the days of cruising around on your traditional bicycle and now we’re welcoming in a hybrid bike that runs on a lithium ion battery. Or is it?

I’m a technological junkie – I love learning about things like this e-bike. But would I ever trade in my simple, classic cruiser for a machine with LED lights and an on-bike computer and touch screen? While I’m curious, I trust my legs to get me from point A to point B much more than a bike.

While this newest cycle seems like a pilot episode for a new show called “Pimp My Bike,” one can’t argue that the design is sleek and stunning and the potential it offers commuters and cycling enthusiasts is great. But maybe in this case, I’m an old fashioned girl and I just can’t see myself on anything other than the cruiser in my garage. With innovations like this, it makes me wonder how long it will be before my cousin’s brand new mountain bike falls into the category of “retro bikes.”

Wörthersee Gears
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Written by Amanda Rush

Amanda Rush is a freelance writer, blogger, and content specialist. She is currently working towards her Bachelor’s degree at Creative Writing with a minor in Marketing Management. Follow Amanda on twitter: @msamandarush or visit her website: msamandarush.com

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  • Anonymous

    Does this bike even have a seat? The new e-bike looks good, but I’m not sure I like the seat where comfort is concerned.

    •  I would imagine that it’s adjustable or replaceable in some way.

  • Where’s the rest of it?

  • ballofw0rry

    The bike SYNCS with a phone, not enables use of it. It’s for people who do competitive style biking to record tricks. We don’t even know about the functionality of the bike’s computer because it’s a prototype.

  • Derrick G

    Great ideas for the next generation. But don’t leave out the traditiOnal bike. If it’s not broken, don’t fix it!!!

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