Facebook promises not to rebrand the Oculus Rift headset

Facebook decision to acquire Oculus hasn’t been well received, at least by the people who provided the initial funding for this company through Kickstarter. It initially raised $2.5 million by seeking contributions from anyone and everyone, and confirmed yesterday that Facebook is picking it up for $2 billion. The New York Times ran a report yesterday citing a source which claimed that post acquisition, Facebook is going to rebrand Oculus with its logo and interface. 

Oculus VR has a new owner, but Facebook won’t completely mold the virtual reality company’s flagship product into its own image. Though a report from the New York Times claimed that Facebook is planning to eventually rebrand the Oculus Rift experience — redesigning the hardware and updating it with “a Facebook interface and logo” — a Facebook representative now says that won’t happen. The company told TechCrunch that the NYT statement about rebranding was “not true and not in the spirit of our relationship.” If true, the decision to rebrand would have have hinted at a more integrated strategy for Oculus than Facebook originally let on. The company initially appeared less interested in the hardware side of Oculus. 

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