Author: Eileen McGovern

Eileen McGovern recently founded eMac Marketing, an online marketing consultancy. She is an SEO specialist, and actually enjoys analytics reports. She can be reached at [email protected].

Google+ isn’t a social network, according to Google. So what is it?

Apparently the creators of Google+ don’t appreciate people referring to Google+ as a social network. Even though you create circles involving your friends and associates, there is a What’s New stream similar to Facebook’s News Feed, there are apps and games, and it affects your searches when you’re signed into Google, (much the way Bing results are changed when you are signed into Facebook) Google+ is not a social network. Hmmm. If it looks like a duck and quacks like a duck, I was told it’s a duck. But maybe Google+ is actually…

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Meet Viggle: The new app that lets you get stuff for watching TV

So very recently, a coworker and a friend of mine got a new smart  phone and has been pretty obsessed with it. Since she went from an old style flip phone to a brand new smart phone, I definitely understand the appeal. She has been downloading new apps like crazy, and trying out the latest and greatest new apps to play with. The latest one that she showed me, and got me into, is called Viggle. As two people who are working for a social media agency, we feel it’s our responsibility to be up to date on the latest and greatest of social media apps. Or…

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GM’s facebook ad brawl – sociability vs. visibility

So, after a couple of weeks, the truth has come out about GM’s sudden Facebook ad maneuver. Or at least some of the story. It appears that there was something of a power struggle between Mark Zuckerberg and GM. And for once, kudos to Mr. Zuckerberg for standing his ground. He seems to remember what his social media baby is all about. And it’s not necessarily just about social media marketing. It seems that GM wanted to place full page ads on Facebook, an idea which was rejected. So like a spoiled child, GM took their ball and went home. GM’s…

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Coachella’s Tupac hologram: creepy or innovative?

As many of you might have heard by now, this past Sunday night at the Coachella music festival, Tupac Shakur was resurrected via holographic technology. He took the stage in front of an estimated audience of a hundred thousand people. The company that pulled off the feat, Digital Domain, has been making Hollywood magic for years. Their technological prowess was never a question, particularly given their track record. But did they go over the line with this most recent display? Coachella is known for being an incredibly innovative musical…

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When athlete Tweets become a public relations headache

Should a professional sports team’s code of conduct extend to their players during the off season? While players have been punished for their online antics during their active seasons, what, if any, control should a team have over their athletes when they aren’t playing? The Jets public relations staff will be mulling this one over for a while. Following weeks of rumors and speculation, the signing of Peyton Manning by the Denver Broncos as their starting quarterback on Tuesday, March 20, 2012, sent the already overheating NFL…

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