Author: John Boudreau

John Boudreau is the CEO and co-founder of Astonish, an insurance marketing and sales platform for local insurance agencies. Astonish collaborates with insurance agencies to provide an optimized online Marketing presence, automate tasks with technology, and create an effective sales culture through hands-on coaching. Their platform drives growth in round-outs, retention, referrals, new opportunities, lead conversion, and team performance.

How to build online software with broad appeal

Building a marketing and sales software platform that appealed to both tech-savvy young people and experienced journeymen was a huge challenge for our company. The journeymen, who typically owned their own insurance agencies, had been in the industry for a long time but used outdated marketing and sales tactics. Meanwhile, our tech-savvy users had recently entered the industry; they knew how to connect with people but lacked industry-specific knowledge. Our challenge was to develop software that met the needs of both groups. We…

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