Sony - Leaders in Fake 3D Since 2010
I want to make clear that I don’t dislike Sony, but you have to admit, this could be called a dick move. To help usher the 3D craze into our living rooms, the tech giant is launching a campaign featuring ‘fake’ 3D, intended for 2D televisions. “Do not adjust your set”, says the ad, before douchily (if that wasn’t a word, it is now) suggesting “maybe it’s time to get a 3D TV”. Ad agency Anomaly, who produced the campaign, are unsurprisingly unapologetic. Said Paul Graham, co-founder of the agency: “Unless you give viewers a bit of a jolt, a wake up, if you can’t make a serious impact then it is just another…