Facebook posts

Just when you thought Facebook couldn’t get any better when it comes to establishing an active online presence, the social networking giant also introduced a new look where, aside from a profile photo, a bigger space was created to give brands a chance to be more visible and creative—the cover photo. Companies big and small have taken advantage of the cover photo to display powerful images aimed at attracting a bigger clientele. In fact, many of them extra-glamorized their cover photos with chunks of texts in an attempt to catch their audience’s attention. And they did—sort of. The thing…

Facebook has been a challenging venue for marketers and advertisers ever since it started really getting popular in 2009. At that time, it was clear that it was the social network to beat and the company started trying to cash in with different types of advertising options. Most of them failed miserably for the same reason that many marketers continue to fail today: people go to Facebook to be entertained, not to be the recipient of ads. Today, it’s getting easier. People are more accepting of ads. A lot of it can be attributed to the way that Facebook has handled their promoted posts. They have done…

We all knew Facebook was huge. We all knew that a ton of people use Facebook on a regular basis. Now we know the true numbers from Q1 2013 and they’re probably bigger than you might have expected. According to their public results release, Facebook had 1.11 billion monthly active users as of the end of March, a number that represents the people who logged into Facebook at least once in a 30-day period. The daily active users is arguably more impressive, nearing 2/3rds of a billion people at 665 million who log in every day. That’s a lot of cheddar potential for the company with the numbers representing…

Picture this: you go to a supermarket and you’re strolling down the frozen food section. You stop and take a moment to look at the pizza. Mmm – pizza. Just as you’re about to pop your selection in your cart, someone next to you pipes up. They tell you just how terrible that brand is, urging you not to buy it, saying it’s too salty, the cheese isn’t organic, and it leaves a bad taste in your mouth. Recently, it seems like Facebook Home has become the Internet equivalent of that frozen pizza supermarket debacle. Facebook Home has been attracting a lot of discussion these days. The new ‘apperating…

EdgeRank. It’s a mythical beast in many ways, not because it isn’t real but because it is very misunderstood by many. It’s one of those things that makes total sense once you get it but that can be very misleading before the light bulb ignites. The basic way to understand it in one sentence is this – when your content gets positive engagement, it can be seen by more people, but when it gets negative sentiment, it gets hidden. There is a science behind it but that’s not really necessary for success. When you post good content and the people that do get to see it interact in a positive manner, the chance that…

Going viral today matters as much as having a hit record. But you don’t want to do it in the wrong way. Social media platforms are the world’s kiosk, and any artist would be foolish not to dedicate himself to building a viral presence. But as important as it is to gain new followers, it’s even more crucial to keep them . . . and keep them engaged. Here are five social media don’ts for aspiring musicians.   1. Don’t let your online profiles collect dust You’ve heard it said that idle hands are the devil’s playground. Or how about this one: if a tree falls in a forest and no one is around to…

Social media is increasingly being used to serve as a catalyst in bringing about social and political changes. On June 6, 2010, Khaled Mohamed Saeed was viciously murdered by two plain-clothed policemen in Egypt. He had been sitting on the second floor of a cybercafé in Alexandria when two detectives entered the premises, dragged him out, and killed him on the spot. The offices claimed that he was drug dealer who died after chocking on a packet of drugs he swallowed when he saw the policeman approach. This claim was met with derision when photographs of Khaled’s corpse were released on the…

“Damn you, Facebook. I don’t like you but everyone I know is on it. If I want to see pictures of little Timmy sliding into third base or hear what’s happening with my ex-, I’ll have to keep playing your game.” Similar thoughts run through the minds of millions of people all the time. People complain. They say that Facebook is bad. Then, they go right back to it to see the latest gossip, pictures, or cat videos. The social network has reached a tipping point that keeps us coming back. In a recent study by WebPageFX, 61% of respondents said that they do not trust Facebook at all versus only 2% who said they trust…

Big business has always been the center for many communities around the world. Industries make cities. Resources make entire countries. From the coal towns of West Virginia to the automakers of Detroit, companies and industries have been able to put people to work, to keep taxes flowing for the government, and to build the personality of a community through the various projects associated with the companies. Tech is different. With technology, you don’t have to center around a resource. Proximity to infrastructure has less of an effect. You don’t even really need a strong workforce in many…

It’s not the most popular Facebook page in the automotive industry. It’s definitely not the most active. It might, however, be the most interesting, particular to those who like the iconic American sports car. In essence, Ford gets social and they show it on their Mustang page. What makes the page better than similar automotive pages like the Chevrolet Camaro page is the interactions they have with their fans. They comb the web looking for the right content to post. They know that their fans aren’t just interested in the new Mustangs that you can find at dealerships today. They know that fans want…