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How Facebook’s algorithm works

How Facebook’s algorithm works

Ever wonder why some of your Facebook posts get more views than others? Or how certain posts are chosen to show up in individual newsfeeds? There are many questions we all have about how Facebook works and this infographic provides some insight. …

Facebook Offers goes global

Facebook Offers goes global

As a Facebook fanatic, I thoroughly enjoy seeing new features arrive on Facebook that has a dual purpose, one that humanizes a business and makes a customer smile and BAM, Facebook Offers does just that. We wrote about Facebook Offers when it first rolled out, letting you know that it was coming and now, it has arrived. Facebook Business pages should start seeing the ability for Facebook Offers on their Pages this week, the stipulation is you must have 400 “likes” or more for the feature to be enabled. However, many business pages have surpassed that number and therefore we will be seeing a whole…

Introducing Facebook offers for businesses

Introducing Facebook offers for businesses

Move over Groupon, Facebook has jumped on the discount train by enabling businesses to create what they are calling “offers” for people who have “liked” their page. This new feature is a promotional link of helping fill the gap from online to in store by simply enticing your online community with an offer they can’t refuse and will help you turn that same community into an offline one as well. …

The social media monster

The social media monster

There are many distractions during the work day, but one of the biggest culprits is undoubtedly social media. That quick check of Facebook, can sometimes turn into an hour or so. On average, workers are interrupted once every 10.5 minutes and 28% of the day is spent on interruptions and recovery time. Also, 23 minutes is the average time it takes a worker to get back to their assigned task. And to think, 45% of workers believe they are expected to work on too many things at once. It might be time to stray from your Facebook for a while and focus on your task at hand. Not only does being distracted affect you…

n00bs don’t exist in social media

n00bs don’t exist in social media

If you are unfamiliar with the label “n00b”, “noob”, or “newbie”, here is the definition according to Wikipedia: “Newbie, newb, n00b or noob is a slang term for a novice or newcomer, or somebody inexperienced in any profession or activity.” Although the term is spelled in various forms and mostly pertains to gaming, the word itself has spilled over into the social media world. Often referring to a person who is just learning how to use a social network or perhaps even the concept of social media. Although the definition matches the label of a newcomer it is not an appropriate word…

Pro Tip: You can create a group chat in Facebook groups

Pro Tip: You can create a group chat in Facebook groups

The groups on Facebook can sometimes be annoying; especially since anyone can auto add you without your consent and that in order for you to stop receiving e-mail notifications from each group on Facebook you must turn them off in the individual group or leave. (Can I get an amen) However, if you use and not abuse the Facebook group feature it can be quite helpful for your business or for promotion. Depending on how you first create the group, will determine your overall success in building a group community. First you need to create a group that share a niche commonality, one that can be appealing to…

Will David Ebersman be the fall guy for the botched Facebook IPO?

Will David Ebersman be the fall guy for the botched Facebook IPO?

That escalated quickly. As Facebook’s stock continues to plummet, now half of where it started, the New York Times bluntly laid the blame for it on the company’s CFO, David Ebersman. Now everyone seems to have an opinion about the man who has seen much less of the spotlight. Andrew Ross Sorkin, the writer of the original article, said: Mr. Ebersman’s name, however, is mentioned only occasionally, usually in passing and typically only among Silicon Valley’s cognoscenti. And yet if there is one single individual more responsible than any other for the staggering mispricing of Facebook’s…

WolframAlpha allows you to analyze your Facebook data

WolframAlpha allows you to analyze your Facebook data

If you are not familiar with the name WolframAlpha, it is a website with the main goal to make all knowledge computable. A website dedicated in providing you the ability to search and find a definitive answer that has been collected using science and various methodization of knowledge to provide one factual source. Therefore it is not just another search engine but one that will be available to the public to obtain knowledge that spans on professional input, intellectual answers and potentially become known as the “knowledge search”. Recently, WolframAlpha has provided Facebook users…

Mark Zuckerberg will never step down

Mark Zuckerberg will never step down

As Facebook’s stock continues to plummet, more investors are calling for CEO Mark Zuckerberg to step down. They say he is a smart man who built an incredible service and grew it to an unprecedented size for social networks but that he’s not qualified to take the company to the next level (or maintain it at its current level). They say he just isn’t the right person to be running a public company. They say his intentions are not aligned with the needs of the investors the way a CEO should be thinking. Mark Zuckerberg would agree. “There are people who are really good managers, people who can manage a big…

Status updates should not be novels

Status updates should not be novels

I have a confession to make; I am guilty of writing too much when trying to explain something via Skype, or through a chat messaging system. It has been often said “What are you writing a book?” and then I switched to making sure I pressed enter after every few sentence to prevent hearing that again. But it got me thinking, since the original caps on characters began with text messaging we have really shorten how much we truly want to read in a messaging format. Twitter mimicked this behavior by completely tapping into our short attention spans. …

Get people reading your blog through social signals

Get people reading your blog through social signals

As bloggers we want our written articles to be seen, read and commented on. We want to provoke thought, teach something new, share news-worthy content with our readers and discover trends to connect us through the written word. However, I have noticed that many will publish an article and then walk away and it makes me wonder why, why would you take the time to write something and not use the provided share buttons on the website or blog? (I hope we are past the stage of not having social buttons) Discovery is only a part of the process, yes you added it to relevant categories and ensured there were tags/keywords…

How social media is helping grow Gen Con

How social media is helping grow Gen Con

From August 16th to 19th, I attended Gen Con, a hobby game convention held in the Indiana Convention Center in downtown Indianapolis. The four-day convention was attended by over 41,000 unique individuals this year, which marked its most successful year to date. Started in 1967, Gen Con is one of the world’s first gaming conventions. Unlike the NY and CA Comic Cons, or E3, Gen Con is mainly focused on tabletop games, like Magic: The Gathering, Dungeons & Dragons, and board games like Settlers of Catan. Attendance numbers for Gen Con peaked in the mid-90s at around 30,000 unique visitors,…

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