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Geotagging: the way of the now

Geotagging: the way of the now

As technology advances, the amount of information shared increases dramatically as well. No longer is just sharing pictures something of the norm, it’s boring now! Sharing your location is now what posting pictures once was. I’m not talking about Foursquare when people post that they’re at the library or “fishbat docks,” I’m talking about Geotagging posts and photos! How awesomely social is that? The fact that you can attach to your Tweet that you’re sitting at a local farmer’s market or at a Mets game is absolutely incredible From a community managers point of view, this makes…

Other than Tagged.com, all social networks are sexually lopsided

Other than Tagged.com, all social networks are sexually lopsided

Social media is a realm that is open to men and women of every race and nationality (other than in the nations where they’re blocked, of course). There are a handful of networks that are geared towards one sex or the other, but for the most part men are perfectly welcome on Pinterest and women are encouraged to join Reddit. They just don’t, at least not very often. As this graphic shows, Pinterest is 82% women while Reddit is 82% men. Even the “equal” social networks like Twitter, Facebook, and LinkedIn show large degrees of separation with women dominating the two former and men controlling the latter….

Social media goes for Gold at the 2012 London Olympic Games

Social media goes for Gold at the 2012 London Olympic Games

With the 2012 London Olympic Games approaching, there is much excitement coming from sports enthusiasts. Much of this hype is coming from social media and there will be many statuses being updated throughout the games so you will never miss a highlight. Hence, this will be the first Social Media Olympics also known as ‘Socialympics’ which is a popular nickname going around. More responsibilities are required of the athletes’ when using social media to be careful of what they decide to post. However, the United States Olympic Committee believes, “Social media is a fantastic opportunity…

How Much Time Do We Spend Each Month On Social Networks?

How Much Time Do We Spend Each Month On Social Networks?

Did you know that on average we spend only 3 minutes per month on Google+? The number is somewhat shocking since 405 of our monthly minutes are spent using Pinterest, which is a newer social site. Also, it is interesting to learn that the same amount of minutes spent on Pinterest is also spent on Facebook. …

General Motors considers trying Facebook ads again

General Motors considers trying Facebook ads again

General Motors couldn’t have picked a worse time to pull out of paid advertising on Facebook when they announced their decision the week of the Facebook IPO. Now, the two companies are in talks to bring paid ads back into the mix at a crucial point in Facebook’s growth as a public company. WSJ reports that Facebook Chief Operating Officer Sheryl Sandberg spoke with GM Chief Executive Daniel Akerson about the issue with transparency at the heart of the matter. General Motors wasn’t sure if their $10 million spend in 2011 (a fraction of their multi-billion dollar advertising budget) was having a positive…

Why has Latin America proven to be ripe for social media marketing?

Why has Latin America proven to be ripe for social media marketing?

According to a report by comScore, Latin America could be the best region to target with a social media marketing strategy. A recent study by the firm showed that in April alone, over 127 million Latin America internet users visited a social site from home or work. It also revealed that Pinterest grew its audience in the region by eightfold, increasing membership from 153,000 at the start of the year, to more than a million by April. Latin America has embraced the social revolution with open arms. It is up to marketers to play their cards right and make the connection. Here are some pointers on how to…

Same-sex marriage icon added to Facebook

Same-sex marriage icon added to Facebook

The standard bride and groom icon that Facebook users were locked into when declaring their marriage on their timeline has some other options available. Now, same-sex marriages have icons of their own as first seen when Facebook co-founder Chris Hughes married Sean Eldridge over the weekend. His timeline event image is above. “Following Facebook’s addition of domestic partnership and civil union to profile options last year, these new marriage icons for timeline are another important way for same-sex couples to be recognized,” Allison Palmer, GLAAD’s head of campaigns and programming,…

Are you at your best or worst on social media?

Are you at your best or worst on social media?

Sites like Facebook and Twitter allow us to amplify our thoughts and opinions in ways that are challenging for most people in real life. We can walk around the office and talk to all of our co-workers about a local charity that needs support, but few do. Instead, we often show our support through our Facebook status updates and Tweets. Conversely, there is always a certain amount of negativity that gets passed back and forth between people when they talk in the real world, but even the nicest people can turn into trolls and devils online when the shield of our social media persona takes over. Kindness…

Facebook email debacle is just another example of why the company isn

Facebook email debacle is just another example of why the company isn't ready

They’re just not ready. They weren’t ready for their IPO.They’re not ready to get into the hardware business with a smartphone. They’re not ready to take off the hoodie and put on a suit. They’re still just a social network and they’re making the kind of mistakes that startups make. That doesn’t mean they won’t continue to be successful in the realm they own nor does it mean that they can’t make a lot of money doing it. It simply means they not ready to get into the “big time” with the likes of Google, Microsoft, or Apple. They’re still a 2nd-tier tech company. The latest problem stems from their botched…

Social media and the “ironic” hit

Social media and the “ironic” hit

Social media has clearly permeated out lives so much that it is now influencing the other media that we consume. This is extremely clear in the world of music. I see the songs popping up on my Facebook news ticker and it seems like my entire friends list is listening to the same songs. For the most part people have always listened to very similar music, but more and more I am seeing an increasing trend of the “ironic” hit. I don’t know if this is a new phenomenon, but I first noticed it with the rise in popularity of Rebecca Black’s song Friday. We all know and love (or hate) it. The song features timeless…

 Why the new Facebook action spec preview tool is a great thing for social marketers

Why the new Facebook action spec preview tool is a great thing for social marketers

A while back, Facebook launched Sponsored Stories, an offering that allows brands to create ads from updates posted by a user’s friend or a page they are connected with. Similar to Twitter’s Promoted Tweets, this particular offering is designed to help marketers increase visibility and snag the attention of the people they are trying to reach without appearing too aggressive in the process. Facebook has made Sponsored Stories even more attractive to social marketers with a new feature designed to maximize its potential. Facebook recently announced the action spec preview tool. It is…

3 benefits of playing Empire Avenue

3 benefits of playing Empire Avenue

When I first checked out Empire Avenue in May of 2011, I was disappointed. The concept was strong: a stock market game where the “companies” were people and their value was determined by the social capital they were able to accumulate through their activities on Facebook, Twitter, and other social networks. The problem I had with it was that it required a further commitment of time; one does not simply grow through Tweeting alone. You had to buy other people. You had to be active in other social media sites like YouTube and Flickr. It seemed like another social media time suck. Fast forward to May,…

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