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Another round of social media demographics data that will blow your mind

Another round of social media demographics data that will blow your mind

It’s getting to the point where the numbers associated with the world’s addiction to social media can no longer blow our minds, but we’re not there yet. Not quite. On second thought, maybe we are. Does anyone still get amazed by the sheer bulk mass humongous force that social media exudes? Probably not. Still, it’s interesting to see how with all of the amazing things that Facebook and Twitter have done over the years that new players like Google+ and Pinterest still have room to flourish. Even social news sites like soaring Reddit and rebounding Digg are showing impressive numbers. There seems…

In a social media minute...

In a social media minute...

The digital age is loaded with activities that we can perform any second of any day. As long as there’s an internet connection available, we have access at nearly all times to devices that keep us connected to Facebook, Twitter, YouTube, and the like. As a result, the things we do on social media have expanded at a frantic pace to the point where it’s nearly unfathomable. Take YouTube, for instance. In a social media minute, over 2 million videos are viewed. Just a couple of years ago social media was an occasional activity for the tech-savvy youths of the world. Today, it’s an every-moment-of-every…

The latest reality of online safety: we

The latest reality of online safety: we're all being watched

There are so many threats to online security and privacy that many have simply given up on the notion of being protected. Their best defense is simply not putting anything online that they wouldn’t want to share with the rest of the world and the nefarious types in particular. For example, signing up for one of NBCs websites means that your username is shared with 7 other companies. For Home Depot signups, that number grows to 13 and includes your email address. We’ve all heard of how Google, Facebook, and other major companies are watching us when we aren’t aware. The list of security and privacy infractions…

Is the promise of social media for small businesses actually a unicorn?

Is the promise of social media for small businesses actually a unicorn?

For the last 3 or 4 years, social media has been the hot topic that businesses have been told will save them. It has come across as both a promise and a threat; if you get involved, it can help your business but if you don’t, you’ll go the way of the dinosaurs, lost with nothing to show for it but your fossil records. That is, at least, what everyone has been told lately. It may be true that some businesses have found success in social media and a majority still believe something is there, but few can say with certainty that the time and money they invest into Facebook, Twitter, YouTube, their blogs, and all…

If you want privacy, social media may not be for you

If you want privacy, social media may not be for you

Western society has always had certain expectations of privacy that have been disturbed or reaffirmed at various times in history. We didn’t want this journalist, that politician, or this law enforcement agency trampling on our rights to do what we want (as long as others aren’t hurt as a result) during the personal times in our lives. Things have changed. Privacy is quickly becoming an illusion for many who utilize social media. The somewhat odd part is that very few seem to actually care. If someone were to ask a person if they would be willing to broadcast their physical whereabouts whenever…

8 tips for improving your Facebook EdgeRank

8 tips for improving your Facebook EdgeRank

For most, Facebook is an internet tool for keeping up with our friends and family while broadcasting the “interesting” things that are happening in our own lives. For businesses, it’s a relatively-untapped marketing tool that has a world of potential but that often doesn’t offer the results that are promised. People don’t want Facebook to be a marketing tool and Facebook is obligated to them more than businesses (for now). The key to success with Facebook is EdgeRank, the algorithm that Facebook uses to determine how high on a user’s feed your posts will appear. Chronology has a little to do with…

The "Risk" of social media (the board game, that is)

The "Risk" of social media (the board game, that is)

Modifying board games has been a “thing” for a couple of decades now but in the last couple of years it has become somewhat of an internet sensation when people change board games to match various internet properties. It’s a fun distraction and relatively common, but this one stood out as exceptionally creative. The folks over at uFunk put it together. You can download a full-size version here. In the meantime, check out this “Social Media Monopoly” if Risk isn’t your game. …

F-Commerce gets an

F-Commerce gets an 'F' as Facebook storefronts fail miserably

When Facebook started rolling out their plan to put online stores on their platform in November, 2010, many believed that “F-Commerce” was the next big thing. It was heralded as a competitor for Amazon, a socialized shopping experience that allowed consumers to go to Facebook to find all of their favorite brands and buy products directly from the social network. The concept was flawed from the start and the cracks are starting to show as Gamestop joins a growing list of retailers who tried F-Commerce, only to abort quickly. Their Facebook store lasted 6 months, longer than many others like Gap,…

Pinterest may be changing the social commerce game, but why?

Pinterest may be changing the social commerce game, but why?

Pinterest is starting to enter into the social media in ways that most sites only dream about. Other than Google+, it’s the fastest growing social site in the last year with 329% growth in the last 4 months of 2011 alone. We get more questions on our social media podcast about Pinterest the last month than we get about Facebook. Why is the spotlight shining so brightly on this relative-newcomer to the social world? The answer is pretty simple. With a base target audience of 25-45 year-old women, the site is a mecca for things like fashion, recipes, and male pectorals. This exposure has gotten the attention…

Twitter and Facebook may be more addictive than alcohol or cigarettes

Twitter and Facebook may be more addictive than alcohol or cigarettes

Has Western culture grown too attached to their social networks? It’s possible, according to a recent study led by Wilhelm Hofmann at the University of Chicago Booth School of Business. While the nuts and bolts of the study were far from a compelling, comprehensive bit of scientific research (205 adults were put into a heavily-weighted situation and were told to describe their “conflicts” via text) it is apparent just looking at how we go about our lives on a daily basis that many of us are indeed addicted. This video by SourceFed gives us the details of the study. …

Not Rated Shoes: Taking on the juggernauts through social media

Not Rated Shoes: Taking on the juggernauts through social media

In a great economy, it’s hard to start a retail company and get attention in industries where the major players have already hit the field. Things are rebounding around the country to some extent but it’s definitely not what most would consider to be “great.” That isn’t stopping one Southern California shoe company from making a splash by using the most important ally for growing businesses: social media. There are many huge companies in the women’s footwear industry that make it challenging for new companies to break through. A decade ago, success stories in this industry were few and far between….

Google+ predicts that it will have 400 million users by end of 2012

Google+ predicts that it will have 400 million users by end of 2012

They just passed 62 million users by adding 625,000 new users per day. Now, Google+ is predicting that they will have over 400 million users by the end of 2012. Are the numbers reliable? Some say no. Not really. Those who sign up through Android 4 must create or attach their Google+ account whether they intend to use it or not. At last count, there were nearly 700,000 Android devices activated daily. For their part, Google is attributing the holidays, recent television commercials that they’ve been running since Thanksgiving, and celebrity brand appeal for their success. Still, many tech bloggers…

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