Facebook posts

Facebook is redesigning their news feed again and this time it looks like a very positive set of changes. The social network has been notorious over the years for making changes that were initially hated by users universally, but this time they seem to be addressing concerns that users have been voicing for a while. The big problem they may face is with businesses that are struggling to use the platform to get exposure. There will be three primary changes: Bigger pictures, articles, maps, and events will be presented to users in their feeds. This is a good change for most, but those who rely on text…

There was a time not too long ago when the only way to get really, really rich was to build something amazing like Henry Ford with cars, find something valuable like oil, or get really lucky. Today, the fastest and “easiest” way for people to become filthy rich is to build an internet startup and make it into something special. It may seem easier than finding a gold mine in your backyard, but the odds aren’t as good as some thing. Companies like Facebook, Twitter, Zynga, and Instagram each hit a niche at the exact right time. None of them were the first to do what they do and an argument could be made that they’re…

Tech-savvy people use About.me social profile as a visual online business card. There, you are able to neutralize all of what you do elsewhere to be added within one location while they get to know you a little better. Last year, we were able to add our Instagram photos to become the background image to our About.me profiles and now Facebook is furthering its integration with your About.me profile and it’s beyond a Facebook acquired site, it is actually on Facebook’s platform. …

When Facebook announced last week that Insights, their page-level analytics platform, had been reporting the wrong numbers for several months, most took it as a growing pain of a company growing into its own. It was a minor negative, something that caused a handful of “Facebook advertising has a long way to go” blog posts but one that will be forgotten tomorrow (if it hasn’t been forgotten already). Put on your conspiracy theory hats, kids, as I tell you what may be really happening here. Since Monday, the numbers have gone up as expected. In some cases, they’ve gone way up. Some of the pages that we…

In one sentence, the advice that business owners and marketers need to hear is this: “Everything on your Facebook page should be centered around the real world.” No, I don’t mean the reality TV show that launched it all in 1992. When The Real World launched on MTV 27 seasons ago (yes, it’s still going strong in case you weren’t aware), it set in motion a genre of television that many people claim to hate but that still gets millions of viewers every day. Today, the day to day version of “the real world of marketing on Facebook” should take one concept from the original show intro: “…start getting real.”…

There are plenty of articles, blog posts, videos, and testimonials out there demonstrating that businesses are having tremendous success using Facebook and other social media sites to communicate successfully with their customers. Those aren’t the stories that you ever hear about, though. Instead, many are terrified of a major Facebook misstep such as what recently happened to Applebee’s. Those are the stories that are told, the ones that gurus discuss and warn about in blog posts to keep pageviews going to their websites. Just as the real world news has always had an attitude of, “if it bleeds,…

There’s a strange change that has been happening since the dawn of social media and that continues to accelerate every day. Teens are talking less to their parents and engaging more with their peers through social networks and mobile devices. The first shift, not talking to parents, has been happening for a long time but social media has made it even more prevalent. Engaging with their peers – it seems many communicate more with their fingers than their mouths nowadays. As a natural result of this shift, the art of parenting has shifted from watching where their kids are going to monitoring their…

Do you remember the person who consulted with you about social media and told you that brands are having tremendous success on sites like Facebook, Twitter, and Pinterest? That’s the type of person that you’re reaching the most according to a report by NBCUniversal Integrated Media. The report is designed to show how consumers who are part of GenX and GenY are digesting their influences. It took a split approach to the study which consisted of 2,500 people – 2,000 were average respondents age 18-49 and the other 500 were “digital trendsetters” in the same age group which represent 5% of the national…

No harm, no foul, lesson learned, you’re data is safe. That’s the message that Facebook gave its users with a recent blog post titled “Protecting People On Facebook”. Things ended well. Laptops of employees were attacked when they visited an app developer site with malicious code on it which triggered a zero-day java exploit. Forensic investigation showed that nothing crucial fell into the wrong hands and no user data was compromised. It was the best possible ending for a hacking, particularly of a company that is so entrusted with private user information. The social network requires real…

It’s hard to believe that Facebook is nearly a decade old. I can remember when it was just a social media toddler spreading across colleges. Oh, how it has grown. The last five years have been tumultuous but successful for the most popular website in the world. It was in 2008 that Microsoft gave the ultimate bid of credibility to the site by investing in it, something that the software giant rarely did for up-and-comers like a social network. It can be argued that it was at that point that the attention of the world really turned to Mark Zuckerberg’s baby and the site has stayed in the forefront of media…