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With socialism failing in France, they look to internet tax to balance their load

With socialism failing in France, they look to internet tax to balance their load

The French were not able to maintain their 75% tax on the super rich, so now they’re aiming for the super, super, super rich by going after companies like Google, Facebook, and Amazon. Their latest scheme: an Internet tax that will affect those collecting personal data from French citizens. This concept emerged late last week in a report commissioned by President François Hollande that details the unfair ways that large American internet-based companies are able to circumvent the French tax system and still remain relevant to its citizens. According to the report, personal data is the “raw…

6 types of content to make your website POP

6 types of content to make your website POP

If there’s one word I hate using in marketing, it’s “engagement”. The term has been so overused and abused since the rise of social media that its meaning has become distorted. It’s defined in different ways and means different things to different people. Thankfully, the moves by search giants like Google and Bing as well as social giants like Facebook and Twitter have brought in at least a little uniformity to we should look for when trying to harness engagement. First and foremost, websites today must be engaging. That’s not to say that they have to be interactive; heavy websites that make people…

Mark Zuckerberg on privacy

Mark Zuckerberg on privacy

Facebook graph search has the potential to be a great thing for Facebook and its users. Perhaps more importantly, this is the first major play that Facebook has made in a long time that has not been attacked as another attempt by Facebook to attack our user privacy. That didn’t stop the folks at Geek Culture from creating a comic about it.  …

Facebook Insights: Why you cannot see them on your new Facebook page

Facebook Insights: Why you cannot see them on your new Facebook page

Anyone who has ever owned a Facebook page knows the value of Facebook Insights when used correctly. Most new Facebook pages could use the valuable insight when first starting out but what some do not realize is there is a stipulation. …

Going mobile on Facebook [Infographic]

Going mobile on Facebook [Infographic]

In the next two years there will be more mobile subscriptions than there will be people that within itself is an amazing statistic to know how much we have come to love our mobile friend, the cell phone. 50% of those beloved cell phones are smartphones and is continuing to grow. …

The rise of a socially connected internet [Infographic]

The rise of a socially connected internet [Infographic]

In the turn of the Millennium Internet growth has truly risen, although it has clearly been rising in the past two decades. Globally we have become more united and through the creation of an array of social networks sharing around the world have become simpler and as we have begun a new year we are able to easily reflect on the most recent year that has passed, 2012. …

5 ways to post to Facebook that keep it fresh (and 5 tools to avoid)

5 ways to post to Facebook that keep it fresh (and 5 tools to avoid)

Facebook purists will pan this post. They will say that the best way to post to Facebook is to post whatever you’re doing or thinking right now, that “planning” posts is not only insincere but that it undermines the point of Facebook altogether. Their points are valid and noted. Now, let’s talk about reality. Busy people who have their own social media and potentially the social media profiles of sites and companies with which they work need tools. It’s true that the best way to post to Facebook is through the native interfaces – Facebook.com itself and their mobile app. However, there are drawbacks….

Domino

Domino's Pizza: A terrific example of sharing positive reviews using original images like a boss

Go on any social network at any point throughout the day and you will be received with an array of images, not necessarily personal photos (although they are shared too) but images found or created from across the web shared on various social sites. Sites like Instagram where it has allowed us to customize our crafty photography with filters along with meme generators enabling us to create silly photos have most definitely played a role in making us want to share images we create. However, the rise of infographics has probably played the biggest hand in visual imagery becoming more of what we want…

If you

If you're doing Facebook right as a business, there will be haters

There’s always a risk when it comes to aggressive advertising and marketing that many are unwilling to take. On television, radio, search, and display ads, there will be those who do not appreciate what you’re putting in front of them. On social, this is greatly amplified because people have the ability to respond. It is nearly impossible to post effective content and make it visible to your target audience on Facebook without running into the occasional hater. In fact, if you’re not getting any negative comments at all, chances are either your message is not business-effective (are you promoting…

A 2012 snapshot of 60 seconds in social media

A 2012 snapshot of 60 seconds in social media

If you are wondering what social media statistics looked like in 2012 you may be impressed in what we discovered. Although our main sites are still that of Facebook and Twitter with amazing stats on how much we do in one minute; we definitely popularized images unlike ever before. …

Do not be a social media user

Do not be a social media user

We are well aware of trolls and spammers and know when to spot one and opt-out of engaging in their foolishness or awful sites. However, many of us are not familiar with the more discreet type of social media hazard, the social media user. …

Why social signals are only going to get bigger in search rankings

Why social signals are only going to get bigger in search rankings

The last time I was involved with search engine optimization, Alta Vista was a player. I was working on my own sites and making a killing by taking advantage of the new world of search engines. Yahoo was making its move to the top. Google wasn’t even a word at the time. Flash forward to 2007 and social media became my thing. I was able to drive great traffic with the social news sites and started really getting involved the marketing components in 2008. That’s when JD Rucker and I hooked up and started working the various social angles for clients, but he would always handle the search engine components….

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