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Beware of self-appointed social media gurus, ninjas, and evangelists

Beware of self-appointed social media gurus, ninjas, and evangelists

A recent study by AdAge, which has been tracking such things since 2009, shows that there are over 180,000 people on Twitter who claim to be social media mavens, experts, consultants, ninjas, pros, warriors, or some other noun that’s intended to fill you with confidence about their ability to save you from the evil world of Facebook, Twitter, and Google+. This is up from 16k when they first checked. It’s challenging for businesses to keep up. The world of social media offers so much potential, so many options, and has so many people using it every day that the allure to get involved is high, but there…

If you focus on 4 social media sites, you have 99% of your marketing covered

If you focus on 4 social media sites, you have 99% of your marketing covered

One of the biggest problems faced when businesses try to use social media as a marketing tool is that there are simply too many social media sites. A day doesn’t go by when I’m not asked about this new site or that old site and whether or not they can be used is marketing. Most can. However, most simply do not have the reach to make them worthwhile. For the majority of businesses, if they stay focused on four current social sites, they’ll have the vast majority of their marketing covered. Some big sites were excluded. It’s not that Tumblr doesn’t have its place or that Foursquare is useless. It’s that the…

This is not a scam: How you truly can make money off of Facebook

This is not a scam: How you truly can make money off of Facebook

The English language sure is a funny thing, especially when sentences and words can mean different things depending on how it is read or said. After reading the image, read the title again and you will see that it is not a scam. …

Facebook birthday’s New Year hangover

Facebook birthday’s New Year hangover

Facebook normally can be a great way to display some birthday affection to the many friends that you have become acquainted with over your years on Facebook. From the friends you play online games with, share your days and nights with to those you barely know but can’t help love their status updates. Facebook birthdays sure can make life easier when you want to ensure that you remember that special day and to be able to easily express yourself to those who you not only like but who have become likable. As many of us wake from our slumber in the early morning of the very first day of 2013, we see that oddly…

Is this the beginning of the end for Zynga?

Is this the beginning of the end for Zynga?

When a company so new and so fresh off of a cash infusion from going public starts to make cost-cutting decisions surrounding their primary product, it doesn’t bode well for the future of the company. That seems to be the direction that Zynga may be heading after shutting down 11 of their titles. According to Techcrunch: The San Francisco-based company had overextended itself. During its heyday on Facebook it built dozens of games, then aggressively launched mobile games as smartphones gained popularity. It didn’t seem like a problem when the company was preparing for a big IPO. The “big IPO”…

Content isn

Content isn't king. It's more like a president.

The marketing adage “content is king” has been around for a long time. In 2013, it appears that both the search engines and social media sites are focusing on content as their driving forces, but in a different way than most understand. Things are changing in the world of internet marketing. Here’s what you need to know. Content was never really “king”. Though it made a nice talking point and allowed marketing companies an opportunity to charge for their labors, it was always a temporary fix. In search, it started off as extremely important for a little while until marketers started learning how…

Has social media gone beyond recording life to influencing life?

Has social media gone beyond recording life to influencing life?

One of the initial promises of the internet was realized when social media started taking hold a few years ago. Constant communication and the ability to reach out and engage with others around the globe became more than just a dream once sites like MySpace, Twitter, YouTube, and Facebook opened the doors for our lives at every level to be detailed for anyone to see. The options to keep it personal are still available but so many have chosen to give access to anyone willing to take it. Lives are recorded in fine detail on social media every day. That’s nothing new. What has really been emerging in the…

How Ted is still gaining fans long after leaving theaters

How Ted is still gaining fans long after leaving theaters

In theaters, Family Guy creator Seth MacFarlane’s first major motion picture Ted was a huge hit.  It combined the brash frat boy humor of Judd Apatow comedy films with the over the top toilet humor of Family Guy, and included a sexy love interest in Mila Kunis.  How could you go wrong?  This isn’t the most incredible feat of the movie Ted though, shockingly.  Ted is still gaining fans at an alarming rate. Long after leaving theaters, the Facebook page for Ted continues to gain followers as the movie’s creators continue to create new images, videos, and written content as if the page is run…

Spread out your shares on Facebook to improve your reach

Spread out your shares on Facebook to improve your reach

If you are looking to spread your content on Facebook you are going to want to make sure that you don’t share them too closely together, whether you share from a different account or page, if you share the same content too close together they will be bunched together on Facebook losing the effect of why you shared it twice in the first place. …

Always keep your eyes open for social media opportunities

Always keep your eyes open for social media opportunities

“I sit down at the computer and think of things to post on social media.” This is the problem. It’s the challenge that faces many companies as they try to explore new ideas to post about on social media. They have “social media time” set aside, and while this is good to schedule and maintain, it also allows people to miss some of the best opportunities available in social media. It’s what happens in the day to day affairs of a business, the things that come to us when we least expect it, that really makes for strong social media posts. Businesses all too often try to come up with their social media posts while…

Online dating: How flirtatious do we get around the Holiday Season? [Infographic]

Online dating: How flirtatious do we get around the Holiday Season? [Infographic]

The Holiday Season is a joyous time full of marshmallows and hot chocolate, fireplaces and snowfall. It is also a time in which we enjoy cuddling up with a special someone, maybe for a moment of for a lifetime, regardless, tis the season to be flirtatious. …

All of this Instagram hate is just silly

All of this Instagram hate is just silly

Those who follow my writing know that I’m a skeptical, cynical conspiracy theorist who thinks that governments, companies, and entities we don’t even know about are all out to get us. I promote privacy, transparency, security, and an open internet free of nearly all forms of censorship. I believe that most online companies, particularly those associated with social media, will at some point show their true colors and try to use our data and content for profit in one way or another. I call out companies that do this and I try to warn people of the potential evils that can take over actions with even…

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