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There are plenty of ways to use mobile devices to promote a business. The merging of social, local, and mobile into the SoLoMo buzzword of 2012 is starting to became a reality for 2013. With YouTube’s latest app for iPhone and iPod Touch, the video giant has given a powerful tool to businesses who rely on showing people their wares before they make the drive. For example, the internet has expanded the reach of car dealerships. People are able to look at more industries in minutes than they used to be able to look at in an entire day of shopping. They can identify the dealerships that have a vehicle that…

The end of year for businesses is a hectic time without adding the pressure of remaining on top of their social networks. As the year rounds out and people take vacation time to spend their time with their loved ones, there doesn’t seem to be much time left for social media. Even though the Holiday Season is a forgivable time of year, people will still be using them and your communication still needs to be up to par, even if you are in the middle of adding cranberry sauce to your dinner plate. It is moments much like this that need to be included within your initial social media strategy, but in case it isn’t…

As we have one week left before the climactic arrival of the Holiday Season finale, we must begin sharing our information as businesses to our audiences and help them understand how you are planning on spending the Holidays so they can conform to your hours of service. …

The announcement that the Washington Post Company was moving its Facebook app Social Reader off the social network and onto a standalone site is the latest example in a long string of failures by Facebook to keep a balance between what users want and what businesses and organizations want. This follows similar news from The Guardian a couple of days ago. As with most things that Facebook has tried since 2009 to do to grow its relevance outside its own closed garden, things started off really well and went south very quickly. Rewind to a year ago when Facebook first tied in its open graph technology…

I had thought the days were behind us. Call it a hope, but I believed that the majority of businesses who were active on social media had pushed beyond the plague that once filled our feeds – the worthless post. I was wrong. It was while auditing an account that followed numerous car dealers on both Twitter and Facebook that I came across the reality of the situation. There are still plenty – over half from the sampling of several hundred that I examined – that were posting the type of “content” on social media that drives people to unfollow, block, or simply ignore them. Recently I’ve been posting some…

The short answer – yes, a little. There are rarely moves made by one social company that make me believe they can really hurt another social company, but this one is different. Instagram’s relationship with Twitter has been one of love and hate since before anyone realized there was a growing tension between the social networking giant and Facebook’s mobile secret weapon. The fact that Twitter added filters to their photo apps will not strain the relationship any further; in essence, there is nothing really left to strain. Facebook started the ill-will in April when they purchased Instagram….

Facebook has made various steps to provide those who use the Facebook platform to market businesses as vendors, brands or those who have social expertise. Today Facebook has launched a PMD Center (The Preferred Marketing Developer). …

There are many mistakes that can be made when using social media as an outlet to market your brand and to connect with people. Many mistakes can be rectified in the eyes of your audience, fortunately mistakes only help humanize a brand and often many of us have damage control in place when it comes to any negative sentiment that may be displayed on your social networks. This is beyond a few bad words towards your brand, the types of mistakes that can make a huge dent in the reputation of your business are: …

Time management… those two words are heard often enough throughout life it is hard to not realize that it embeds itself into every aspect of our lives, even the one we share online. With that said, most of the time, it is easier said than done since life happens and not everything can go entirely as planned. A strategy is of course is needed when planning to execute your social efforts online which include all areas of social media; from blogs, social networks, social bookmarking to finding shareable content and my friends, this all takes time. …

Facebook Ireland who is in charge of the interaction that happens between the U.S and Europe are making changes to the Data Use Policy on Facebook but not without your input. Recently, they allowed Facebook users to submit suggestions and ask questions (which is now closed) and have read and uncovered the biggest concerns for the majority who participated which led for them to revise their proposal since the request for language to be clearer was one of the major wishes. The next process is allowing you to vote on the new data use policy through a third party app on Facebook and you can do so until December…