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The first truly scary rumor for Google about search: Facebook and Yahoo working together

The first truly scary rumor for Google about search: Facebook and Yahoo working together

Imagine a search engine that truly knew you. No, not in the way that Google or Bing personalize their search results based upon your history and preferences – what if a search engine could take the information that you give about yourself as well as the information that your friends and family put in and cater your search results around your most likely goals and desires from the search? Would you use it? If Marissa Mayer, CEO at Yahoo, has her way, that may be exactly what we see in the future. The plot for the social media giant to work very closely with the former search giant is a combination that should…

One advantage of dashboards like Hootsuite: stats

One advantage of dashboards like Hootsuite: stats

Purists will say that using apps and dashboards like Hootsuite or Buffer take away the fundamental interpersonal relationships that are built through social media. By scheduling posts or sending them through these tools, users won’t be able to see the person behind the message, they say. Marketers find other reasons to avoid dashboards, particularly with Facebook. The posts often do not carry as much weight as ones posted directly through Facebook, making it convenient but less effective to use tools. Both purists and marketers may be correct, but there’s one major advantage that dashboards…

Using a third-party tool doesn’t mean status updates are scheduled

Using a third-party tool doesn’t mean status updates are scheduled

There are many people using third-party apps and tools to help manage their social media efforts and since many of them allow you to access various social sites it can become a reliable hub to share information while keeping caps on time management. Unfortunately some people assume that once they see the “via” below a status update that the post has been scheduled. That is not always the case. …

How the new Pages Feed can help exposure for businesses on Facebook

How the new Pages Feed can help exposure for businesses on Facebook

By now we are all aware as to how our newsfeed has become our hub on Facebook since it is where we receive a river flowing of all of our connections status updates allowing us to see more of what is happening on Facebook in less time than it would take to go to individual profiles or pages. The newsfeed is not only the spot where we gain information, but also where we do our actions, such activities as likes, comments and re-sharing a post or status update. Facebook now has a newsfeed for Facebook Pages. …

Remember to check your Facebook Profiles

Remember to check your Facebook Profiles

We love Facebook; it has become a social hub for family, friends and even businesses. ¼ of Facebook users check Facebook more than 5 times a day. Admittedly we all have an addiction and we spend a lot of time looking through our newsfeed, but what about our profile? …

Referral marketing on Facebook

Referral marketing on Facebook

With 77% of B2C marketers capturing leads from Facebook, it’s fair to say that it deserves your attention. Referral marketing is becoming an essential part of most online marketing divisions. Continued growth in online advertising is overwhelming users with product and service choices. Similar to that of offline marketing over the last few decades, organizations are turning to their customer base to create a new marketing channel. Ambassador, a referral automation software, takes a dive into how brands are utilizing Facebook to create brand ambassadors. …

Facebook psychology - Is addiction affecting our minds?

Facebook psychology - Is addiction affecting our minds?

Is Facebook affecting the way our minds function?  It’s a safe bet to say that the vast majority of those looking at this infographic will have to resist the urge to click on the Facebook notification icon appearing at the top. It doesn’t matter if you know that isn’t an actual Facebook notification.  It doesn’t matter that you probably have your Facebook page open in another tab.  You still want to click the picture of a notification icon just to be sure nothing will happen.  This is the way our minds have been trained to react to things that have become staples of our society and interactions with…

Global social media usage

Global social media usage

Social media is a unifying force on the internet. It brings friends and families together. It allows for people to discover others of similar backgrounds and goals. It connects people around the world in ways that could barely be imagined a couple of decades ago. Still, there are certain tendencies from country to country that make the way the people use social media different. Languages, cultures, and diversity of needs all have an effect on which social media sites are popular and how they are used. This infographic breaks down some of the differences and shows us that despite the multitude of…

The presidential battle in the mobile app world

The presidential battle in the mobile app world

Today’s world in America is one dominated by the mobilization of technology. So it’s only fitting that even the Presidential election be looked at from a mobile standpoint. With 88 percent of registered voters owning some type of mobile phone and about half of that number owning a smartphone, keeping up with this years Presidential election can be done in various ways. Over 35% 0f the total U.S mobile audience has access to some form of social network on their phone. Over half those people either posted a comment about a candidate’s campaign or either read someone else’s post either on Twitter, Facebook or…

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There's no longer a doubt: Facebook is making free marketing on pages less powerful

In hindsight, it’s easy to see that it was only a matter of time. Facebook has been such an amazing marketing tool for businesses for a couple of years now, allowing effort and proper strategy to circumvent spending money on the platform. If a business worked hard and applied the proper techniques, they could perpetuate a formidable marketing strategy that helped with branding, drove traffic, and sparked engagement. Facebook fixed that last month. Page administrators started noticing their statistics fading. In some reports, the drops were dramatic, chopped down to a third or less exposure…

Did Facebook really censor a political message?

Did Facebook really censor a political message?

One would think that Facebook had learned its lesson about censorship. It has a hard enough time keeping self-harm and pornography off its pages and has run into troubles in the past over less-controversial censorship accusations. Now, Breitbart is reporting that a meme published by the Special Operations Speaks Political Action Committee (SOS PAC) was removed and the person who posted it was given a 24-hour “time out” from posting other images on Facebook. The message was contained in a meme which demonstrated how Obama had relied on the SEALS when he was ready to let them get Osama bin Laden,…

You should never say Happy Birthday on Facebook. Ever.

You should never say Happy Birthday on Facebook. Ever.

Some might say that Facebook has helped extend our “birthday power”. We are able to see who has a birthday now and in the future just by looking in the top right of our Facebook profile. It’s an excellent little calendar that makes the special day of the year for our friends and family easy to keep. No more marking up calendars hung on refrigerators once a year – Facebook is a birthday tracking machine. Moreover, it gives us a quick and easy way to give our birthday greetings to acquaintances. We might call our mom, take our buddies out for drinks, or throw a party for our kids, but Facebook gives us the ability…

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