Google posts

Google posts
The currency of the internet is personal data

The currency of the internet is personal data

There seems to be a lot of surprise surrounding the amount of personal data that is being used by websites and social networks, as if all of a sudden this is new. Yes, Facebook in particular has received a lot of flak for its secrecy of using personal data for Marketing and Advertising purposes. The secrecy should be more upsetting than the fact that in this instance, Facebook uses personal data to substitute for dollars. Many ask why… the answer? Facebook is a business. As much as we (the users) like to think that Facebook is ours and arguably, we have helped build Facebook, since it is after all, a…

Are Larry Page and Sergey Brin being hypocritical by not using Google+?

Are Larry Page and Sergey Brin being hypocritical by not using Google+?

The Google co-founders have been saying since before Larry Page took over as CEO last year that social was their #1 priority. Page made it clear that everyone’s focus should be on social media above all else and that the employees’ bonus structure would be determined by success in this single area. We even defended him on his choice and it has started to pay off with Google+ making strides in the right direction. The only gripe now is that they are not active participants in the very thing they want to succeed. Certainly, they are working behind the scenes to improve the chances for success on social…

Is the Nexus 7 really a Kindle Fire competitor?

Is the Nexus 7 really a Kindle Fire competitor?

Many have billed Google’s Nexus 7 as a clear competitor to the Amazon Kindle Fire. Same price point, same size screen. The comparisons can really end there, though. The big difference other than superior aesthetic is in the way the software performs. There were plenty of unboxing videos but we wanted to wait to see how it performed long-term (which, in the tablet world, is a couple of weeks) and so far it has been very impressive. It is more responsive than the Kindle Fire and with the much-larger app store and front-facing camera, Google has created a superior device at the same price as the Fire. As…

Did Google+ just become relevant?

Did Google+ just become relevant?

The words “ghost town” have been thrown around when the topic of Google+ comes up. Despite growth that was much faster than Facebook in its first year, many have believed that Google+ simply came in too late, didn’t have the marketing power behind it that it deserved, or had functionality that was too complex for a society that is used to “liking” and “poking”. According to ComScore, they may have turned the corner in a big way in the last 9 months by increasing 66%; this comes during a time when Google+ had already passed its peaking period where the curious joined to see what it was all about. According…

Unless you

Unless you're severely injured, handicapped, or bored, Google Handwrite looks like a mere novelty

We’ve actually been giving Google a lot of praise lately for their innovations and advertising creativity, but this one is a bit over the top. Google Handwrite is a new feature that allows people to write search terms with their fingers instead of typing them out or saying them using voice commands. It’s pretty neat… for about a minute. The video shows some of the ways that Handwrite could be used, but it’s not very convincing. It’s a gimmick. Nothing more. Even handicapped or injured people would have a hard time finding a use for it over pulling up the keyboard. …

Who

Who's moving to Kansas City for Google's 1000 Mbps?

There may be a lot more Chiefs fans coming to town soon as Google opens up their 1000 Mbps up and down speeds with no bandwidth caps and no overages. This, according to Google, is only the beginning of their plan to bring internet speeds in line with computing speeds and file size capabilities. According to The Verge: Google says there will be no monthly bandwidth caps, and no overages. It even comes with 1TB of cloud storage through Google Drive. But Google Fiber is more than just internet — it will also be a “great new TV experience.” Google Fiber TV comes with a Bluetooth remote and a search interface…

How to better target your audience with Google+ and Facebook

How to better target your audience with Google+ and Facebook

Depending on what type of company you have will affect the kinds of content you share on social networks. Your business may be more apt to sharing videos and photos, while others may be less inclined. Either way, the best method in reaching your targeted audience is in knowing which social site best suits the content you put out. …

If Microsoft doesn

If Microsoft doesn't come out with Surface pricing soon, it will be DOA

There are many who are holding off on buying a tablet until the Microsoft Surface is released. If Microsoft doesn’t clear the air about the pricing of the mobile devices, they may see some of those who are waiting for it go out and buy an iPad, Kindle Fire, Google Nexus 7, or any of the other already-available tablets because the ludicrous pricing that is circulating now is too high to keep their attention. If the pricing is correct, they are already in trouble. Swedish website Webhallen is displaying pricing for the Microsoft Surface starting at 6,990kr for the basic 32GB RT version. 1 Swedish krona…

Since when did Google get good at advertising?

Since when did Google get good at advertising?

Google has never been the best when it comes to plugging their own products. It has resulted in poor launches of other items such as all of their first phone attempts, their Chromebooks, and just about everything else they’ve pushed, even the big Google+ blast that they’ve been hammering for the last several months. Their push for the Nexus 7 tablet has been stronger and the advertising shows promise. In an almost Applesque way, the latest video they’ve released introducing their tablet hardware attempts to touch people where they are most likely approachable – the family. Instead of going into…

A week later, Marissa Mayer is still the hottest story in tech (and that

A week later, Marissa Mayer is still the hottest story in tech (and that's a good thing for Yahoo)

Just over a week ago we declared that Yahoo had “picked a winner” by bringing in Marissa Mayer as CEO. She’s still at the top of tech boards like Techmeme, an early sign of acceptance by the tech community that she’ll be able to do something with the beleaguered online juggernaut. There is hope amongst Yahoos as can be seen in the poster they made about her (which is a top story in and of itself). The excitement level hasn’t been this high since before they were courted by Microsoft. Will it keep going? The short answer is Yes. The executive who was in charge of Google’s primary profit center for so long has…

Everybody

Everybody's unboxing the Nexus 7 and lovin' it

There’s a reason why we never do unboxing videos, nor do we ever post them, but this one is different. It takes some unboxing videos from the apparently-extremely-well-secured Google Nexus 7. After watching this video, you’ll know exactly why we don’t do these ourselves. …

Weird birds together: Google and Sparrow

Weird birds together: Google and Sparrow

The news of Google’s purchase of the 5-person Sparrow team struck me as a bit odd. Sure, they’ve done some great things in email with their native iPad app, but the concept that they were purchased “to bring polish, ‘beauty’, and ease of use to all of its Gmail experiences” isn’t jiving. Google has been in email for a long time now and they have a lot of really smart people working on it. It wouldn’t be hard to reverse-engineer anything that anyone is doing in email (it’s not rocket science, after all). Why buy a team? Some would say it’s a value-buy; $25 million is a drop in the bucket for the Mountain View…

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