The war on free clicks
With the convenience of the internet and the google search engine, all your needs and searches are just a click away. However, when you “click” on your searches, what exactly is happening? On the northern theatre, search listings include larger, more relevant and engaging ad formats for any remotely commercial keyword search (crowding out less effective organic search results. While on the southern theatre their objective is to vigorously attack SEO web spam and to raise the privacy bar (no more sharing of these search queries) making it harder to rank in organic searches.So who takes…