Google posts

Google posts
The war on free clicks

The war on free clicks

With the convenience of the internet and the google search engine, all your needs and searches are just a click away. However, when you “click” on your searches, what exactly is happening? On the northern theatre, search listings include larger, more relevant and engaging ad formats for any remotely commercial keyword search (crowding out less effective organic search results. While on the southern theatre their objective is to vigorously attack SEO web spam and to raise the privacy bar (no more sharing of these search queries) making it harder to rank in organic searches.So who takes…

Yahoo finally picks a winner with Google

Yahoo finally picks a winner with Google's Marissa Mayer as CEO

Yahoo has had its share of follows over the last 4 years, particularly after passing on a huge opportunity with Microsoft. After ousting their last CEO, the company has been under a ton of pressure to bring a CEO who had the (real) qualifications, the gumption, and the presence to lead the company back to prominence. With their tapping of Google executive Marissa Mayer, we believe they have delivered on their promise. The 13-years veteran has tons of experience with the one thing that Yahoo needs to regain its once-lofty position as a top internet company: generating ad revenue. As the head of Adwords…

Why should marketers take advantage of the new Mobile Garage from Google and Mindshare?

Why should marketers take advantage of the new Mobile Garage from Google and Mindshare?

The mobile revolution is now, and marketers across all industries are being strongly encouraged to start taking advantage. Who’s doing all the encouraging? Oh, only marketing experts and some of the biggest names in the world of business. Among them is Google, who recently teamed up with global media network Mindshare to launch Mobile Garage.   What is Mobile Garage? Mobile Garage is a joint initiative geared to provide Mindshare’s worldwide client base with the advantages that come with leveraging Google’s mobile expertise. The venture will lead to the creation of global hubs…

A smaller iPad would be a big mistake by Apple

A smaller iPad would be a big mistake by Apple

The competition has been getting stronger. Despite continued domination by Apple in the tablet market with their single-size offering, rumors are spreading that they are considering a smaller version of the iPad to compete with the Amazon, Google, and Microsoft amongst others going after the cheaper tablet marketing. This would be a mistake. Instead of taking on the Google Nexus 7 (which started shipping last week), the Amazon Kindle Fire (with a new version expected in the 4th quarter this year), and other offerings with Android and Microsoft software, an “iPad mini” would do more to cannibalize…

Google+ isn’t a social network, according to Google. So what is it?

Google+ isn’t a social network, according to Google. So what is it?

Apparently the creators of Google+ don’t appreciate people referring to Google+ as a social network. Even though you create circles involving your friends and associates, there is a What’s New stream similar to Facebook’s News Feed, there are apps and games, and it affects your searches when you’re signed into Google, (much the way Bing results are changed when you are signed into Facebook) Google+ is not a social network. Hmmm. If it looks like a duck and quacks like a duck, I was told it’s a duck. But maybe Google+ is actually a turkducken. You know, that weird Thanksgiving food with…

Project Glass: Hot or not?

Project Glass: Hot or not?

Most would agree that the technology behind Google Project Glass is pretty impressive and people will definitely buy them, but will they make us look weird when we wear them? There was a time when Bluetooth headsets were new and people said, “You’ll get used to them,” but after years of seeing dozens of people a week wearing them I still think they look like the Borg. Project Glass takes Borgwear to another level. Weigh in here or on Facebook. Despite the technology, will they be really acceptable in a relatively-short period of time or will they always get a double-take and the occasional glare when…

Google Project Glass skydiving, repelling, and biking to the stage

Google Project Glass skydiving, repelling, and biking to the stage

Mark this delivery down as Google winning the internet. Shut up and take my money. In a presentation about Google Project Glass led by Sergey Brin, the tech giant pulled off a demonstration of epic proportions by giving some extreme sports athletes some Google Glasses and having them deliver a pair to the stage in unconventional ways while broadcasting through a Google Hangout for the world to see. First, they started in a blimp and men in wingsuits and parachutes landed on top of the building. The glasses were then delivered via bike to the edge of the building where they repelled down to another…

There are a lot more dead mobile platforms than living ones

There are a lot more dead mobile platforms than living ones

Did you know that there are 30 mobile platforms that came and went in the last two decades? Starting with the PenPoint OS by GO Corporation in 1991, there have been a ton that have been born and died shortly after. iOS, Android, Windows, Symbian, Blackberry, and Brew are the only ones left and it’s very possible that there will only be 3 within a couple of years. The November, 2011 study called Clash of the Ecosystems is an exhaustive 60-page report on the subject, while Developer Economics 2012 breaks down the new app economy. This infographic from Vision Mobile comes to use via Seattle Nissan and explores…

Today

Today's top tech talking points: Facebook ads, summer travel, abused bus monitors, ousted Acer CEO

We’re trying out a new feature on TECHi: today’s top tech talking points. If it works out, we’ll be doing it daily on the site and on Facebook. Are off-Facebook ads a threat to Google? Facebook ads were found on Zynga today. ReadWriteWeb notes that Facebook knows who we are while Google knows what we’re trying to find. Which is more important to advertisers and consumers? Will we soon see Facebook ads that compete with Google Adwords? Weigh in on Facebook. Is half-a-million too much for an abused bus monitor? The bus monitor who was verbally abused by kids on her bus has been the center of over half a million…

Apple Siri Vs Google Search, the new

Apple Siri Vs Google Search, the new 'S' race

Former CEO, Jeremy Stoppelman, has always been in Apple’s guest list as it sends out all its invitations for the major events. Although the chief executive officer of Yelp Inc, the consumer review website, has never been invited at these gatherings, his business has turned out to be a crucial weapon in Apple’s system as the company starts its battle over Google Inc. With other big consumer websites including OpenTable, a restaurant booking service, Rotten Tomatoes, a movie review website, Yelp Inc will be assisting in Apple’s Siri project in the new iOS6. The connection between Apple and Yelp…

Google Custom Search adds another way for them to make money on your website

Google Custom Search adds another way for them to make money on your website

It may sound like another example of Google turning evil, but in reality it’s just them being smart. Website searches can be challenging to master. The various plugins and custom solutions do not always get the exact right results for their queries and leave site owners stuck with relying strictly on proper navigation. This can be tedious to both the website owner and the visitors when multiple clicks are necessary to get to the right page. Google Custom Search enables website owners to plug in the power of Google directly into their site. This can be effective for larger sites with tons of content…

Follow TECHi on Google+

Follow TECHi on Google+

For the last few months, I have been asked on and off why I didn’t have a TECHi presence on Google+. There are many reasons: our focus on our Facebook page, our ever-growing Twitter presence, the lack of tools that integrate directly with Google+, and, of course, time (or lack thereof) all played a role. It’s not that we haven’t paid attention to Google+; on the contrary, we’ve been very active on it through our author accounts and through encouraging people to share on the social network. Now, the reasons to get on outweigh the reasons to stay off. Google+ is not only growing, but its importance from…

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