Despite mainstream growth, 80% of Pinterest users are women
There has been a giant shift in the content posted to Pinterest over the last 3 months. Around Christmas, 2011, the site was filled with holiday crafts, recipes, and home ideas with sprinklings of hairstyles and present wishlists dominating the site. Once it hit the “mainstream” and experienced the exponential growth that has highlighted the site over the last 3 months, more cars, infographics, and offbeat funny pictures started creeping it. By all accounts, it appeared as if the site that was completely dominated by women was being invaded by male users. Long-time Pinterest users started…