Why Comic-Con is not the place to build buzz about movies
When Scott Pilgrim vs. The World hit Comic-Con last year, many declared it a hit before it made it to theaters. The excitement surrounding the geek crowd was electric and the reviews were, for the most part, stellar. It didn’t break $30 million in domestic ticket sales. This is not an isolated event. Comic-Con, the yearly Mecca of geek entertainment, has built a reputation as incorrectly predicting the overall success of movies. The image above tells the story. People get into a certain frame of mind when they go. There is tons of cosplay, eager fans waiting in long lines to watch premiers, and a celebrity…