Girls, Not Boys, Drive Download Culture New Info Shows
Forget preconceived ideas that the techi world’s digital destiny is run by the boys, for the boys – it looks like the girls are driving the digital home, with women downloading twice as much mobile content as men. Surprised? Perhaps, but these are the fresh findings found by US mobile ents firm, Myxer (a peddler of ringtones, wallpapers and video clips). Myxer claims its female users downloaded twice as much content in April as its male users. Women accounted for 67% of its content downloads for the month: 4.5 million in total. Men downloaded just 2.2 million items during the month. Myxer admits…