There has been a lot of discussion about staying relevant on social media, rightfully so. Too many businesses are trying to “fit in” on Facebook and Google+ by posting funny images that they found on any of the various funny picture resources out there. They are not the right venues for such activities from a business perspective. Twitter, however, is. On Twitter, there is less of a differentiation between businesses and individuals. Facebook and Google+ both have pages for businesses that are handled differently from individual profiles. On Twitter, a profile is a profile whether it’s a person,…