Category: Snapchat

Facebook isn’t the only emerging video-sharing behemoth that YouTube needs to be wary of, according to a report from Bloomberg on Thursday. The report, which Snapchat has confirmed to be accurate, says that Snapchat users watch about ten billion videos through the app every day, which is two billion more than what Bloomberg reported back in… Continue reading Snapchat users watch ten billion videos every day

The thing that’s always separated Snapchat from all the other messaging apps out there is that is lacked pretty much all of the features that its competitors had, mainly because it’s not really a messaging app. Entertainment and live updates have been Snapchat’s primary focus as it expands beyond ephemeral messaging, but in a massive update released… Continue reading Snapchat’s messaging features just got a massive overhaul

People have been talking about how Facebook is close to becoming the first serious competitor that YouTube has seen in a decade, but it’s not the only rising video-sharing platform out there. According to a report from Re/code on Monday, Snapchat actually generates more than eight billion video views every day, which is only slightly less than… Continue reading Snapchat is almost as popular of a video platform as Facebook

Snapchat may be popular, but the company is struggling to make money through advertisements. It’s been searching for a new source of revenue for months, including additional photo lenses and sponsored photo lenses, but neither of those are big money makers either, and so the search continues. But whereas its previous monetization attempts have involved augmenting its… Continue reading Snapchat may support audio and video calling in the future

It looks like Snapchat is in the process of entering the advertising technology market, or at least, that’s what a report from Digiday is claiming. According to the report, Snapchat is currently in discussions with a number of advertising agencies and advertising technology companies about opening up its own API, which would be a massive… Continue reading Snapchat might be getting into advertising technology

A little under a year ago, there were less than a dozen publishers using Snapchat, but after seeing how useful the app’s Discover platform is for tapping into the coveted millennial audience, the number of publishers has jumped to seventeen, with many more expected to join in the near future. The increased competition is great and all,… Continue reading Snapchat’s publisher platform is becoming a little too crowded