Software posts

The mobile revolution is now, and marketers across all industries are being strongly encouraged to start taking advantage. Who’s doing all the encouraging? Oh, only marketing experts and some of the biggest names in the world of business. Among them is Google, who recently teamed up with global media network Mindshare to launch Mobile Garage.   What is Mobile Garage? Mobile Garage is a joint initiative geared to provide Mindshare’s worldwide client base with the advantages that come with leveraging Google’s mobile expertise. The venture will lead to the creation of global hubs…

The foreign exchange market (“Forex”) is the largest market in the world, and increasing in popularity.  Forex trades are based on currency pairs and are made to take advantage ofminute changes in the exchange rates, with prices changing very quickly.  In such a fast changing market, an investor needs to have a good trading strategy to make sound decisions. Since the Forex market is open 24 hours a day, six days a week, there is a vast amount of data to process.  Technical analysis tools have become vital in making decisions based on the available data. Even cable ties companies do worry…

While Silicon Valley is still the hub of IT (Information Technology) in the United States, New York City continues to climb the charts and is now bested only by Boston for the top spot. While Microsoft, Facebook, and eBay have officially announced they will open offices within the next year, big corporations have a huge interest in opening up locations in the Big Apple. Even the internet giant Google has purchased a 2.9 million square foot building in lower Manhattan. While in a recession, New York City has managed to increase tech related jobs by 28.7% from 41,100 to 52,900 and added 486 digital…

When people say, “there is an app for everything,” that is nothing short of the truth. The medical industry has gone digital with the arrival of medical apps that help doctors diagnose on the go. Now this does not mean that your average Joe should download these apps and drop his HMO. My friend and social media community manager Justin Maas recently injured himself playing Frisbee (who does that?!) and is self-diagnosing his condition. Do I recommend this course of action? Absolutely not. What I do recommend is that you check out these medical apps and see just how efficient the medical field…

Research In Motion has been the whipping post for tech bloggers for a couple of years, now. We’ve taken our own swipes at them here (and here, and here, and here), but that doesn’t mean that there isn’t a smidgen of hope coming from the Blackberry maker. The hope is being broadcast loud and clear by CEO Thorsten Heins who was claiming on Tuesday that “there’s nothing wrong with the company as it exists right now.” Blackberry 10, which many consider to be the last chance RIM has of regaining a bigger slice of the pie and staying in business as they are now beyond 2013, was delayed again last week. 5000 layoffs…

So very recently, a coworker and a friend of mine got a new smart  phone and has been pretty obsessed with it. Since she went from an old style flip phone to a brand new smart phone, I definitely understand the appeal. She has been downloading new apps like crazy, and trying out the latest and greatest new apps to play with. The latest one that she showed me, and got me into, is called Viggle. As two people who are working for a social media agency, we feel it’s our responsibility to be up to date on the latest and greatest of social media apps. Or at least, that’s what we tell ourselves. Viggle works kind…

Augmented Reality is a stem of virtual reality put in the hands of every person with a smartphone or tablet. This development brings mobile marketing to a whole new level for businesses.  What is Augmented Reality, and how can it work for you? Traditional mobile marketing consists of SMS campaigns, mobile websites, QR Codes , Mobile Search Engine Optimization and Check-In site management. The Augmented Reality program consists of a live, direct or indirect feed of a real world environment using GPS, graphics, video and sound. One of the first forms of Augmented Reality came to us via Monday…

Did you know that there are 30 mobile platforms that came and went in the last two decades? Starting with the PenPoint OS by GO Corporation in 1991, there have been a ton that have been born and died shortly after. iOS, Android, Windows, Symbian, Blackberry, and Brew are the only ones left and it’s very possible that there will only be 3 within a couple of years. The November, 2011 study called Clash of the Ecosystems is an exhaustive 60-page report on the subject, while Developer Economics 2012 breaks down the new app economy. This infographic from Vision Mobile comes to use via Seattle Nissan and explores…

It’s just about time to pick up the suntan lotion, buy a pair of shades, and make plans to hit the road, the skies, the seas, or whatever form of travel will take us to our resting destination. It’s summer, and summer means vacation. Technology gives us the ability to streamline many of the preparatory and direct activities that go into vacationing. Apps from Trapster to TripIt and from iTranslate to iExit give you the ability to focus more and rest and relaxation and less on the mundane tasks that can make vacationing challenging. This infographic breaks down some of the best apps for summertime bliss….

Beatles used semaphore signals to promote Help!, their 5th British album. On original British cover, band members hand-gestured to spell out LPUS (on reverse print) or Help Us. It’s a clever use no doubt; but how do you communicate business messages? Do you hand gesture? Or, do you use homing pigeons and torch signals? Definitely not! It’s the age of computer and World Wide Web. Like every façade of life, technology has invaded business communication space rightfully. In fact, improved communication technology helped businesses to have a global reach. Unlike social and inter-personal…