Twitter posts

This generation’s filmmakers have not been able to accurately portray the ethos of the social media generation yet. When will the John Hughes of the social media generation emerge? The filmmaker John Hughes is considered by many to be the voice of the generation that grew up in the 80s. His movies, such as The Breakfast Club, Pretty in Pink and Ferris Bueller’s Day Off, were accurate portrayals of what it was like to grow up during that decade. Move into the 90s and we have movies like You’ve Got Mail, which involves two people who can’t stand each other in real life but connect through email using…

Social media is allowing a whole new generation to emerge. With young adults and children taking over social networking sites, it shows just how advanced our youth is today. They are using social media to their advantage, connecting with people (of course, as we all do), but they are also using it to promote themselves in numerous ways, turning themselves into a media entity. Recently, AXA has released a fascinating study showing how children these days are using social media to build their own personal digital brand. It seems that they are realizing more and more that they have the power to shape…

Everybody has a different view of social media: enthusiastic, annoyed, indifferent.  However, when it comes to being amusing, nothing beats the apocalyptic view of social media.  Nothing makes me happier than those wonderful people who view Facebook as a harbinger of the End of Days.   They’ve become increasingly rare, therefore I was pleasantly surprised to read Andrew Keen go on about how Facebook threatens to “Zuck up” the human race. Now, you probably have come across Keen’s thesis before, and he doesn’t really tread any new ground.  In a nutshell he says that the endless…

There was a time when an unhappy customer was an unhappy customer. Best practices said to deal with their concerns, empathize, try to fix it, and if you couldn’t move on. Today, the last step has changed thanks to social media. Customers are empowered to be able to voice their concerns to a much wider audience than ever before. The old saying was that an unhappy customer will tell 10 people. Today, they can tell 10 thousand with the click of a few buttons. At the very least, they can tell their friends, family, and co-workers by simply posting their disgust on Facebook. The game has changed. This infographic…

Social media is proving to be a gold mine for professionals in the area of marketing and public relations. Marketing career data suggests that more demographic information is available through online means than ever before, and many applications allow information to be quickly analyzed for business purposes. This growth in the amount of marketing work available has led to an explosion in salaries among social marketing professionals. Nationally, salaries for social media marketing jobs typically range from $40,000 to $90,000 per year, according to business news website HispanicBusiness.com….

Have you ever bothered to read the terms of service agreement on the back of a video game book?  I have.  A few months ago out of pure boredom I decided to pop open the case of “my” Call of Duty Modern Warfare 3 and while flipping through began to read the licensing agreement.  In short and paraphrased it essentially said I didn’t own the game but I purchase a license to play the game.  Furthermore it went on to describe all the various things I couldn’t do with “my” copy… so what would this have to do with Twitter at all? Flash back to October and the Occupy Wall Street movement.  On October…

It seems to have crept into every nook and cranny in our daily lives. It makes sense that social media would start to have a dramatic influence on sports, the way that players interact with fans (and the media), and even who will be anointed as the next big star (regardless of actual play on the field). That’s the premise behind this infographic from KT Tape that comes to us via Raleigh Toyota. Click to enlarge. …

Don’t be fooled by reports that Google and Twitter have become “ensnared” in the Federal Trade Commission’s investigation of Facebook’s $1 billion acquisition of Instagram. Both the search giant and microblogging platform are exactly where they want to be. This is the best news for both Google and Twitter with some suggesting that they may have both had their hands in prompting the investigation in the first place. The deal puts the most powerful social network in the world in prime position by having the most used mobile photo-sharing company in the world at its disposal. That’s bad because…

With so much money going into social media as a marketing and branding tool, it’s hard for businesses to discern the true value that their social media efforts are bringing. How much are they really getting when someone posts a tweet about them or mentions them on Facebook? Are they getting real value or is it all just another intangible to throw into the advertising budget like billboard signs and television ads? The folks over at backupify took their cloud data and applied it to the question, “What is social data worth?” The results help to quantify social by showing the average per-user value and…

One of the biggest complaints about Twitter over the last couple of years surrounds doubts about their actual size. They have the users – over 200 million – but are they really engaged? How many of them are actually using the service and how many created an account after Ashton Kutcher did, then abandoned it after an annoying month of hearing about what people were having for breakfast. They get plenty of that on Facebook, after all. Today, they purchased the technology and most of the team behind RestEngine, a “social marketing automation platform” that specializes in getting users re-engaged…