Twitter posts

If you are wondering what social media statistics looked like in 2012 you may be impressed in what we discovered. Although our main sites are still that of Facebook and Twitter with amazing stats on how much we do in one minute; we definitely popularized images unlike ever before. …

It doesn’t matter whether you like Justin Bieber or Lady Gaga. The fact that the #1 and #2 most followed accounts on Twitter are about to flip positions is important for the sustained success of Twitter. The key to understanding why is in the audience. Today’s kids are tomorrow’s adults. One of the biggest reasons that MySpace was beaten out so easily by Facebook a few years ago was because MySpace did not grow its base up and down. It had a niche, the people who were in or just out of high school in the mid 2000s, and did not do enough to appeal to the next generation of young people nor the older people who…

We are well aware of trolls and spammers and know when to spot one and opt-out of engaging in their foolishness or awful sites. However, many of us are not familiar with the more discreet type of social media hazard, the social media user. …

There has been a lot of discussion about staying relevant on social media, rightfully so. Too many businesses are trying to “fit in” on Facebook and Google+ by posting funny images that they found on any of the various funny picture resources out there. They are not the right venues for such activities from a business perspective. Twitter, however, is. On Twitter, there is less of a differentiation between businesses and individuals. Facebook and Google+ both have pages for businesses that are handled differently from individual profiles. On Twitter, a profile is a profile whether it’s a person,…

The last time I was involved with search engine optimization, Alta Vista was a player. I was working on my own sites and making a killing by taking advantage of the new world of search engines. Yahoo was making its move to the top. Google wasn’t even a word at the time. Flash forward to 2007 and social media became my thing. I was able to drive great traffic with the social news sites and started really getting involved the marketing components in 2008. That’s when JD Rucker and I hooked up and started working the various social angles for clients, but he would always handle the search engine components….

A recent study by AdAge, which has been tracking such things since 2009, shows that there are over 180,000 people on Twitter who claim to be social media mavens, experts, consultants, ninjas, pros, warriors, or some other noun that’s intended to fill you with confidence about their ability to save you from the evil world of Facebook, Twitter, and Google+. This is up from 16k when they first checked. It’s challenging for businesses to keep up. The world of social media offers so much potential, so many options, and has so many people using it every day that the allure to get involved is high, but there…

One of the biggest problems faced when businesses try to use social media as a marketing tool is that there are simply too many social media sites. A day doesn’t go by when I’m not asked about this new site or that old site and whether or not they can be used is marketing. Most can. However, most simply do not have the reach to make them worthwhile. For the majority of businesses, if they stay focused on four current social sites, they’ll have the vast majority of their marketing covered. Some big sites were excluded. It’s not that Tumblr doesn’t have its place or that Foursquare is useless. It’s that the…

The automation of Twitter for businesses continues to become the norm. As microblogging, interaction, and expression get replaced by RSS feeds, Facebook feeds, and post scheduling that is all dominated by links, links, and more links, the power of Twitter is being replaced by the easy alternatives to actually, well, using the service. This is a huge mistake for most. There are some who are simply overwhelmed by social media and internet marketing in general and anything that they can check off their list with minimal or zero effort is a good thing. For those who actually want to find success on…

The marketing adage “content is king” has been around for a long time. In 2013, it appears that both the search engines and social media sites are focusing on content as their driving forces, but in a different way than most understand. Things are changing in the world of internet marketing. Here’s what you need to know. Content was never really “king”. Though it made a nice talking point and allowed marketing companies an opportunity to charge for their labors, it was always a temporary fix. In search, it started off as extremely important for a little while until marketers started learning how…

One of the initial promises of the internet was realized when social media started taking hold a few years ago. Constant communication and the ability to reach out and engage with others around the globe became more than just a dream once sites like MySpace, Twitter, YouTube, and Facebook opened the doors for our lives at every level to be detailed for anyone to see. The options to keep it personal are still available but so many have chosen to give access to anyone willing to take it. Lives are recorded in fine detail on social media every day. That’s nothing new. What has really been emerging in the…