Twitter posts

Twitter posts
Twitter

Twitter's Vine video app almost lasts half a day before Facebook cuts it off

The cold war between Facebook and Twitter continued Thursday and nobody was really surprised by it. Vine, the new video app by Twitter that allows looping 6-second videos to be recorded and posted to the microblogging site, launched with the ability for users to find their Facebook friends that were also using the app. That ability lasted a few hours on Thursday before Facebook shut down API access. “It’s basically an annoyance, a hindrance on an easy way to connect with all your existing friends using the service,” wrote Mike Isaac. “It would have been a good way to jump into a new product, rather…

Businesses should not follow everyone who follows them on Twitter

Businesses should not follow everyone who follows them on Twitter

One of the biggest old-school truths that is obsolete today is the idea that you should follow everyone on Twitter that follows you. It was once considered “social media polite” to follow just about everyone who took the time to follow your own updates. This never included spammers or bots, of course, but when real people and companies followed yours, many gurus recommended giving them a follow back. The interactions and ways that Twitter has evolved over the years has brought it to the point that most businesses have corrected this old notion. As a social media society, we are more willing to not…

The rise of a socially connected internet [Infographic]

The rise of a socially connected internet [Infographic]

In the turn of the Millennium Internet growth has truly risen, although it has clearly been rising in the past two decades. Globally we have become more united and through the creation of an array of social networks sharing around the world have become simpler and as we have begun a new year we are able to easily reflect on the most recent year that has passed, 2012. …

Domino

Domino's Pizza: A terrific example of sharing positive reviews using original images like a boss

Go on any social network at any point throughout the day and you will be received with an array of images, not necessarily personal photos (although they are shared too) but images found or created from across the web shared on various social sites. Sites like Instagram where it has allowed us to customize our crafty photography with filters along with meme generators enabling us to create silly photos have most definitely played a role in making us want to share images we create. However, the rise of infographics has probably played the biggest hand in visual imagery becoming more of what we want…

A 2012 snapshot of 60 seconds in social media

A 2012 snapshot of 60 seconds in social media

If you are wondering what social media statistics looked like in 2012 you may be impressed in what we discovered. Although our main sites are still that of Facebook and Twitter with amazing stats on how much we do in one minute; we definitely popularized images unlike ever before. …

Bieber will overtake Gaga on Twitter. This is actually a little important.

Bieber will overtake Gaga on Twitter. This is actually a little important.

It doesn’t matter whether you like Justin Bieber or Lady Gaga. The fact that the #1 and #2 most followed accounts on Twitter are about to flip positions is important for the sustained success of Twitter. The key to understanding why is in the audience. Today’s kids are tomorrow’s adults. One of the biggest reasons that MySpace was beaten out so easily by Facebook a few years ago was because MySpace did not grow its base up and down. It had a niche, the people who were in or just out of high school in the mid 2000s, and did not do enough to appeal to the next generation of young people nor the older people who…

Do not be a social media user

Do not be a social media user

We are well aware of trolls and spammers and know when to spot one and opt-out of engaging in their foolishness or awful sites. However, many of us are not familiar with the more discreet type of social media hazard, the social media user. …

On Twitter, it

On Twitter, it's okay for businesses to be irrelevant

There has been a lot of discussion about staying relevant on social media, rightfully so. Too many businesses are trying to “fit in” on Facebook and Google+ by posting funny images that they found on any of the various funny picture resources out there. They are not the right venues for such activities from a business perspective. Twitter, however, is. On Twitter, there is less of a differentiation between businesses and individuals. Facebook and Google+ both have pages for businesses that are handled differently from individual profiles. On Twitter, a profile is a profile whether it’s a person,…

Why social signals are only going to get bigger in search rankings

Why social signals are only going to get bigger in search rankings

The last time I was involved with search engine optimization, Alta Vista was a player. I was working on my own sites and making a killing by taking advantage of the new world of search engines. Yahoo was making its move to the top. Google wasn’t even a word at the time. Flash forward to 2007 and social media became my thing. I was able to drive great traffic with the social news sites and started really getting involved the marketing components in 2008. That’s when JD Rucker and I hooked up and started working the various social angles for clients, but he would always handle the search engine components….

Beware of self-appointed social media gurus, ninjas, and evangelists

Beware of self-appointed social media gurus, ninjas, and evangelists

A recent study by AdAge, which has been tracking such things since 2009, shows that there are over 180,000 people on Twitter who claim to be social media mavens, experts, consultants, ninjas, pros, warriors, or some other noun that’s intended to fill you with confidence about their ability to save you from the evil world of Facebook, Twitter, and Google+. This is up from 16k when they first checked. It’s challenging for businesses to keep up. The world of social media offers so much potential, so many options, and has so many people using it every day that the allure to get involved is high, but there…

If you focus on 4 social media sites, you have 99% of your marketing covered

If you focus on 4 social media sites, you have 99% of your marketing covered

One of the biggest problems faced when businesses try to use social media as a marketing tool is that there are simply too many social media sites. A day doesn’t go by when I’m not asked about this new site or that old site and whether or not they can be used is marketing. Most can. However, most simply do not have the reach to make them worthwhile. For the majority of businesses, if they stay focused on four current social sites, they’ll have the vast majority of their marketing covered. Some big sites were excluded. It’s not that Tumblr doesn’t have its place or that Foursquare is useless. It’s that the…

Businesses should post fewer links and more interactions, text, and images on Twitter

Businesses should post fewer links and more interactions, text, and images on Twitter

The automation of Twitter for businesses continues to become the norm. As microblogging, interaction, and expression get replaced by RSS feeds, Facebook feeds, and post scheduling that is all dominated by links, links, and more links, the power of Twitter is being replaced by the easy alternatives to actually, well, using the service. This is a huge mistake for most. There are some who are simply overwhelmed by social media and internet marketing in general and anything that they can check off their list with minimal or zero effort is a good thing. For those who actually want to find success on…

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