Twitter posts

“I sit down at the computer and think of things to post on social media.” This is the problem. It’s the challenge that faces many companies as they try to explore new ideas to post about on social media. They have “social media time” set aside, and while this is good to schedule and maintain, it also allows people to miss some of the best opportunities available in social media. It’s what happens in the day to day affairs of a business, the things that come to us when we least expect it, that really makes for strong social media posts. Businesses all too often try to come up with their social media posts while…

The Holiday Season is a joyous time full of marshmallows and hot chocolate, fireplaces and snowfall. It is also a time in which we enjoy cuddling up with a special someone, maybe for a moment of for a lifetime, regardless, tis the season to be flirtatious. …

More birds seem to be hatching every day. Twitter tweeted this morning that they had broken the 200 million active user mark, stating that their active users are “the pulse of the planet.” In many ways, this is true as Twitter has been arguably the most relevant method on the internet for finding out what’s happening now around the world. News breaks on Twitter. Fake news breaks on Twitter. What celebrities do on Twitter becomes news. I personally experienced reading a Tweet about an earthquake moments before it hit me. Pulse… indeed. Here’s their Tweet: There are now more than 200M monthly active…

There are plenty of ways to use mobile devices to promote a business. The merging of social, local, and mobile into the SoLoMo buzzword of 2012 is starting to became a reality for 2013. With YouTube’s latest app for iPhone and iPod Touch, the video giant has given a powerful tool to businesses who rely on showing people their wares before they make the drive. For example, the internet has expanded the reach of car dealerships. People are able to look at more industries in minutes than they used to be able to look at in an entire day of shopping. They can identify the dealerships that have a vehicle that…

The end of year for businesses is a hectic time without adding the pressure of remaining on top of their social networks. As the year rounds out and people take vacation time to spend their time with their loved ones, there doesn’t seem to be much time left for social media. Even though the Holiday Season is a forgivable time of year, people will still be using them and your communication still needs to be up to par, even if you are in the middle of adding cranberry sauce to your dinner plate. It is moments much like this that need to be included within your initial social media strategy, but in case it isn’t…

I had thought the days were behind us. Call it a hope, but I believed that the majority of businesses who were active on social media had pushed beyond the plague that once filled our feeds – the worthless post. I was wrong. It was while auditing an account that followed numerous car dealers on both Twitter and Facebook that I came across the reality of the situation. There are still plenty – over half from the sampling of several hundred that I examined – that were posting the type of “content” on social media that drives people to unfollow, block, or simply ignore them. Recently I’ve been posting some…

The short answer – yes, a little. There are rarely moves made by one social company that make me believe they can really hurt another social company, but this one is different. Instagram’s relationship with Twitter has been one of love and hate since before anyone realized there was a growing tension between the social networking giant and Facebook’s mobile secret weapon. The fact that Twitter added filters to their photo apps will not strain the relationship any further; in essence, there is nothing really left to strain. Facebook started the ill-will in April when they purchased Instagram….

There are many mistakes that can be made when using social media as an outlet to market your brand and to connect with people. Many mistakes can be rectified in the eyes of your audience, fortunately mistakes only help humanize a brand and often many of us have damage control in place when it comes to any negative sentiment that may be displayed on your social networks. This is beyond a few bad words towards your brand, the types of mistakes that can make a huge dent in the reputation of your business are: …

Time management… those two words are heard often enough throughout life it is hard to not realize that it embeds itself into every aspect of our lives, even the one we share online. With that said, most of the time, it is easier said than done since life happens and not everything can go entirely as planned. A strategy is of course is needed when planning to execute your social efforts online which include all areas of social media; from blogs, social networks, social bookmarking to finding shareable content and my friends, this all takes time. …

Purists will say that using apps and dashboards like Hootsuite or Buffer take away the fundamental interpersonal relationships that are built through social media. By scheduling posts or sending them through these tools, users won’t be able to see the person behind the message, they say. Marketers find other reasons to avoid dashboards, particularly with Facebook. The posts often do not carry as much weight as ones posted directly through Facebook, making it convenient but less effective to use tools. Both purists and marketers may be correct, but there’s one major advantage that dashboards…