Twitter posts

Twitter posts
How 140 characters has defined our world

How 140 characters has defined our world

It’s one of the top 10 most visited sites in the world. It is both the subject of addiction and ridicule with opponents and avid users often going at each other in person or on other social networks. It is huge in the United States, but it’s also very popular in countries such as Brazil, Japan, Mexico, and Russia. For better or for worse, Twitter has become a huge part of our daily lives whether we use it as individuals or not. Political campaigns are judged by it. News is spread through it. Malware is shared, embarrassing images can go viral, and the minute details of many people’s lives can be found through…

The rise of social media marketing

The rise of social media marketing

Social media is changing the digital marketing landscape. In the past 5 years, social media has become a major component of online marketing, embraced by small business owners and major corporations. Social media has become such a major part of online marketing; some corporations create divisions in their corporations for the sole purpose of conducting marketing on social media outlets. In the past, social media websites were not considered important for marketing, now they are considered to be highly important. The importance placed on them has led to some websites being valued at billions…

Digital libraries on the street

Digital libraries on the street

With QR readers in our pockets and digital book readers in our bags, it makes sense that something like this would start to pop up. There should no longer be a reason for books to be inaccessible. It’s not like we have to go to the library to find out that the book we wanted was checked out. They’re all available in one form or another online. Here’s a close-up view if you want to try it out and download The Iliad. I tested it out myself – no malware. …

When is the best time to post? Anytime.

When is the best time to post? Anytime.

You have probably been wondering when the best time to post online is, perhaps for your personal profile or on behalf of your business, yet the times keep changing and it is hard to remember the finest times to share content on the web. Don’t stress, I am here to tell you that there are peak moments on certain days of the week and yes, even particular hours are emphasized due to social behavior, but to not let this constrain you or be the only times you feel the need to post. People are there, so go ahead and share. …

Stop killing social networks by begging for likes and retweets

Stop killing social networks by begging for likes and retweets

Okay, so perhaps the title sounds a little negative and normally I don’t like going to the Darkside, unless there are jelly doughnuts. However, I feel as though social sites like Facebook, Twitter and now even Google+ have people making the sites feel negative, or perhaps it is just the way it makes me feel, but there has got to be others out there that feel somewhat like I do. I am talking about the “like if you agree” or “please retweet this” posts; just typing them here makes my stomach turn. I get that social signals are rising and sites like Empire Avenue, Klout, PeerIndex and Kred all make…

As Gizmodo learned, you should change your company passwords regularly

As Gizmodo learned, you should change your company passwords regularly

It’s understandable when a Twitter account or other social media profile is hacked when a current employee gets their computer or cloud service hacked. It’s unforgivable when the accounts are taken over because a  former employee gets hacked. Gizmodo learned that lesson the hard way when their account was taken over by “foul-mouthed hackers” as reported by Mike Isaac at AllThingsD: The technology site Gizmodo’s Twitter account was taken over on Friday evening for a brief period from approximately 5:15 to 5:30 PT. The hijackers appear to be part of a hacking group named “Clan Vv3,” and…

The currency of the internet is personal data

The currency of the internet is personal data

There seems to be a lot of surprise surrounding the amount of personal data that is being used by websites and social networks, as if all of a sudden this is new. Yes, Facebook in particular has received a lot of flak for its secrecy of using personal data for Marketing and Advertising purposes. The secrecy should be more upsetting than the fact that in this instance, Facebook uses personal data to substitute for dollars. Many ask why… the answer? Facebook is a business. As much as we (the users) like to think that Facebook is ours and arguably, we have helped build Facebook, since it is after all, a…

Should employees use social media while at work?

Should employees use social media while at work?

There are some top dogs in various industries that have incorporated social media into their business plans. Many of you may already be aware of this and interact with some of them within your online networks. However, some companies still haven’t accepted that employees are also going to use social sites while at work and have yet to create a social media policy. …

Celebrities read the mean Tweets sent to them on Jimmy Kimmel Live

Celebrities read the mean Tweets sent to them on Jimmy Kimmel Live

Celebrities are people, too. That’s the premise behind this skit on Jimmy Kimmel Live where celebrities such as Katy Perry, James Van Der Beek, Zooey Deschanel, and Kristen Stewart read and often respond to the abusive and crude Tweets that are often posted about them. It’s funny, but it brings up a good point. Social media allows people to vent their frustrations and express their feelings, good or bad, about other people. Celebrities are often the focus of attacks because of their position of privilege and being a celebrity means taking the good and the bad. Without social media, most would simply…

Twitter blocks Instagram

Twitter blocks Instagram's API access for friend finder

Is Twitter closing down their open API infrastructure to make competitive moves against threats? That certainly seems like a possibility after disavowing much of their relationship with LinkedIn recently and now by blocking Instagram users from pulling their Twitter friends into the photo sharing app that Facebook bought. API integration is what makes many services function. Facebook has been known to block API calls (even from Twitter itself) and Google is famously slow to roll out their own API integrations, including limited access to their own social network, Google+. It’s unclear…

There is no such thing as a social media expert

There is no such thing as a social media expert

  Many businesses are looking for people within the Social Media Industry in hopes to find help with their own Social Media efforts and to no surprise, these self-proclaimed Social Media experts are easy to find, just do a quick search on Twitter. In order to find the appropriate person your business is looking for, you do need to do some research about them as well as ask questions prior to the interview to ensure you are not wasting your time. Let’s begin with those that title themselves as guru’s, mavens or experts within the field of Social Media, those people are ones you would want to mark…

Foursquare adds promoted updates

Foursquare adds promoted updates

It has been challenging for Foursquare to make money. The popular location-based check in app has made news, generated buzz, and been the subject of purchasing and partnering talks since it became relatively popular amongst the mainstream in 2010. The only thing it hasn’t done is generate a substantial amount of revenue with its efforts. Their latest attempt to enter the world of the profitable is Promoted Updates, a service whereby businesses can push their listings to the top in a way similar to promoted Tweets on Twitter. When a user opens the application, their mobile device’s GPS system…

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