Can IAC turn About.com into a profitable website?
The New York Times Company tried. They failed. Now, media group IAC plans on taking a crack at making About.com a profitable company. The source for user-generated guides was hit hard by the Google Panda Update in February, 2011. The “low quality bulk content” algorithm change in the search giant sent About.com and sites like it plummeting in the search rankings, their primary playing arena and the source of the majority of their traffic. The ads served on pages found in search generated a lot of revenue, but Panda changed things for the company. According to Techcrunch: Alexa ranks About.com…