Performance based advertising is based on results, and who doesn’t like getting results? When you pay based on results, you can actually end up saving money. Now it is being applied to job applicant searches. Instead of posting a job listing on a million job search sites and wading through piles of unqualified applicants, you… Continue reading How do you use performance based advertising for recruiting?
There’s a reason that social media sites are free to use. They want you on there because, as much as we hate to accept it, we’re the product. They’re selling us. While many believe this is an egregious invasion of privacy, there are a few silver linings to consider. First and foremost, it’s not exactly… Continue reading You’re being targeted on social media (and it’s not a bad thing)
The United States (and much of the rest of the world) is a mobile country when it comes to the internet. Every day, more people are doing a good chunk of their online surfing through their mobile devices to the point that it’s becoming a primary digital interface, superseding desktop for a growing percentage of… Continue reading Why landing pages need to be built specifically for mobile
The days of traditional advertising being separated from digital advertising are behind us… at least they should be. Today and into the future, the right message format should include a combination model between traditional and digital. More people everyday are embracing a multi-screen entertainment model. They aren’t just watching television. They’re posting about it in… Continue reading The multi-screen generation needs a better advertising model
To paraphrase the immortal movie icon, Ferris Bueller, “The Internet moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” That seems to be the case with many digital marketing practices, particularly in the realm of advertising versus marketing. Oddly enough, it wasn’t too long ago that… Continue reading Why digital marketing and advertising are finally coming together in 2014
What? WHAT!?!? There have to be required fields on contact forms, right? There have been required fields on contact forms for two decades. Nothing could have changed so quickly that they have become unnecessary, right? Actually, they’re no longer necessary. In fact, they’re a hindrance. Here’s why: People aren’t stupid Seriously, they’re not. This… Continue reading 4 reasons why required fields are no longer required on contact forms
A recent survey performed by Forrester and a scathing open letter from Nate Elliott to points to one major and undisputed fact: marketers and businesses are not getting the value they had hoped from Facebook advertising. That much is perfectly clear from the graphic. The reality, however, is that Facebook’s only problem is that many… Continue reading Facebook is not failing marketers. Marketers are failing to understand Facebook.
It isn’t often that an advertisement is the top story on the tech news aggregators. Usually when it is, there’s an Apple product being advertised. Samsung scored a big win with a pair of ads they released that take the childhood dreams of millions in the past and associates them with the new Samsung Galaxy… Continue reading Samsung’s ballyhooed ads: are they worth the hype?
There was a time not too long ago when Facebook was a viable marketing tool for businesses who did not invest into Facebook ads. Over the last year, this has changed to the point that today, ads are a necessity for most businesses to be able to find success. Some have been very vocal about… Continue reading Facebook marketing without ads is like racecar driving without wheels
A good place for video advertising is YouTube, for the obvious reason that people log on to YouTube in order to watch videos. It does not take Richard Dawkins to figure that one out. However, some people are suggesting that Facebook is the better option for video advertising because it has more users and more… Continue reading Facebook video ads as an alternative to YouTube PPC