Posts Tagged ‘Adweek’

Adweek posts
Tumblr could instantly change Yahoo

Tumblr could instantly change Yahoo's image for the better

Yahoo is quickly going the way of AOL in that it’s becoming a place that simply isn’t “cool”, at least to the emerging internet users and those 20- and 30-somethings who still want to be cutting edge (and 40-, and 50-…). Everyone knows it, even Yahoo itself. “One of our challenges is we have had an aging demographic,” said CFO Ken Goldman spoke at JP Morgan’s Global Technology conference. “Part of it is going to be just visibility again in making ourselves cool, which we got away from for a couple of years.” They started heading in the right direction by getting a hip, young CEO to run the…

Ramblings of an adman: Guinness pint glass QR code makes the bar scene a little more social

Ramblings of an adman: Guinness pint glass QR code makes the bar scene a little more social

It seems that BBDO New York has come up with another way for bars to become a different kind of “social”.  As I opened Mashable today and saw one of my favorite things, a pint of Guinness, intertwined with a symbol of the digital age, the QR code. We all know that people flock to the local watering hole to relieve stress from work or meet up with friends to talk about what’s new in their lives.  The type of social scene at a bar can often determine its patrons and vice versa but either way, people go to certain bars because they either want to socialize with their friends or meet new people. The capabilities…

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