Yahoo knew that when they brought Marissa Mayer over from Google to run their struggling company, that they would be getting a connection with their long-time adversary that could be good and bad. The good side of the relationship is starting to show as Yahoo announced a non-exclusive partnership to run Google ads on the… Continue reading An unlikely alliance forms between Google and Yahoo
Tag: adwords
Only Google can judge me
A digital lifetime ago, the late Tupac pronounced his independence from peer criticism by conceding judgment to only his higher power. I’ll contend that if Tupac were around today, he’d acknowledge the prominence of SEO and include Google in a 2012 remix of “Only God Can Judge Me.” As the latest version of Libertarianism spreads,… Continue reading Only Google can judge me
Google Wants To Know Where You At
As if Google didn’t know enough about you (and serve up ads accordingly), Google AdWords is now offering a feature that allows advertisers to beam location-based ads right to your smartphone. Advertisers can now select a “location extension” that will display based on a user’s GPS coordinates. The user can then get directions, contact information,… Continue reading Google Wants To Know Where You At