Yahoo knew that when they brought Marissa Mayer over from Google to run their struggling company, that they would be getting a connection with their long-time adversary that could be good and bad. The good side of the relationship is starting to show as Yahoo announced a non-exclusive partnership to run Google ads on the Yahoo network. Mayer was the leader of the Adwords product for Google before being moved to a local-mobile over two years ago. She is considered one of the most influential people at Google in the development of the ad platform that accounts for over 90% of their revenue. By getting…

A digital lifetime ago, the late Tupac pronounced his independence from peer criticism by conceding judgment to only his higher power.  I’ll contend that if Tupac were around today, he’d acknowledge the prominence of SEO and include Google in a 2012 remix of “Only God Can Judge Me.” As the latest version of Libertarianism spreads, authorities in many forms have been reduced: changing marriage rights through new legislation; access to football teams outside geographic markets with the NFL package on cable.  Radical times for sure. Yet nobody dare challenge the influence of Google…

As if Google didn’t know enough about you (and serve up ads accordingly), Google AdWords is now offering a feature that allows advertisers to beam location-based ads right to your smartphone. Advertisers can now select a “location extension” that will display based on a user’s GPS coordinates. The user can then get directions, contact information, etc – all at a local level. For some reason, I just imagine, like, local furniture ads. Wouldn’t that be fun on a smartphone. Seriously. Apparently, by this Christmas, Google will also be targeting ads based on users’ hair colour, shoe size, favourite…