Alto is too late to the party to save AOL's email ambitions
It’s hard to let go of your roots. For AOL, their status as internet pioneers has proven to be much of their downfall in recent years thanks to an unwillingness to jump when the web said, “jump”, and a recent willingness to jump into things that people really didn’t need them to such as content (Huffington Post and Techcrunch). Mail has always been an important service for them. They are the parents of “You’ve got mail!” However, people have moved away from their AOL email addresses, few are willing to change to them (or anyone else), and they needed a new direction, so now they’re getting into the email…