How to track desktop applications with Google Analytics

There are a lot of things that Google Analytics is good for, but is it really good for being able to track desktop applications? The truth is that it can be if you know how to utilize it properly. Google Analytics was more constructed for a different type of tracking, but that does not mean… Continue reading How to track desktop applications with Google Analytics

Does Google hate their users? The problems with Google Analytics

A few months back, website owners got extremely upset because Google Analytics stopped telling companies many of the keywords that people used to get to their website; specifically, they started marking all keywords used by people logged into Google accounts to be marked as (not provided), which is certainly frustrating. ¬†Officially they swear this is… Continue reading Does Google hate their users? The problems with Google Analytics