Anyone who owns a smartphone, be it a sleek Apple iPhone or a fully customizable Android device, knows that mobile applications are what brings the “cool” factor to these devices. From small applications that tell the weather or current stock prices, to highly addictive gaming experiences which can suck up hours of your social life, apps are all the rage with smartphone users. This app experience is not just a passing fad, but has become a powerful revenue generating machine for Apple and Google with app downloads crossing the 25 billion and 10 billion mark for these companies, respectively….