Businesses on social media should never ask for anything without a reason
I had thought the days were behind us. Call it a hope, but I believed that the majority of businesses who were active on social media had pushed beyond the plague that once filled our feeds – the worthless post. I was wrong. It was while auditing an account that followed numerous car dealers on both Twitter and Facebook that I came across the reality of the situation. There are still plenty – over half from the sampling of several hundred that I examined – that were posting the type of “content” on social media that drives people to unfollow, block, or simply ignore them. Recently I’ve been posting some…