Augmented Reality is a stem of virtual reality put in the hands of every person with a smartphone or tablet. This development brings mobile marketing to a whole new level for businesses. What is Augmented Reality, and how can it work for you? Traditional mobile marketing consists of SMS campaigns, mobile websites, QR Codes ,… Continue reading What can augmented reality do?
Sometime in the near future you may see people walking around with eyeglasses on that only have a small lens visible at the top of one eye. They will be talking to seemingly nobody and possibly bumping into things while they update their Google+ profiles. They will be annoying to many of us the same… Continue reading Google’s Project Glass will be more annoying than bluetooth (until it’s accepted and mass-delivered)
The concept of flavour just got turned on its ear as engineering students in Japan have developed TagCandy, a device which augments the flavour of whatever candy is inserted into it. Stick a regular lollipop into the handset, choose a flavour (Crunchy apple? Fizzy soda? …Fireworks?), and suck away. The vibrating speaker on the device… Continue reading Dear Confectionary Industry: Sh! It Just Got Real.
[vimeo]http://vimeo.com/16430181[/vimeo] I don’t know exactly how far this Augmented Reality (AR) thing is really going to go, but I do know that it is getting more technically impressive each and every day. String, a company focused on creating AR applications for mobile devices, has created Scrawl, an application that empowers users to draw in three-dimensional… Continue reading Scrawl: Photoshop For the Real World?
[youtube]http://www.youtube.com/watch?v=BTeJW3IDrI0[/youtube] Augmented Reality has been gaining popularity with the growth of smart phones throughout the world, and it appears that Coke Zero and Sausalitos, a german magazine, are willing to take advantage. They have, with the help of Junaio, an AR browser for Android and iPhone, created an intriguing way to create advertising for the… Continue reading Magazines Explore Augmented Ads, But It Won’t Save Them
[youtube]http://www.youtube.com/watch?v=sZWZzfex0yM[/youtube] Remember seeing those futuristic looking heads-up displays that soldiers and, well, Iron Man gets to have fun with? Well, Olympus and NTT Docomo are planning to bring something like that to consumers who have lost their way with AR Walker. It’s a pair of glasses, a smart phone, and a retina display all combined… Continue reading Glasses With HUDs Just Became A Little More Affordable
[youtube]http://www.youtube.com/watch?v=mUuVvY4c4-A[/youtube] If only I’d had this as a frustrated kid, yelling over a half-completed Lego kit. Lego has teamed up with Metaio to produce a truly eye-popping concept – in-store displays that can give you an augmented-reality preview of a completed Lego kit. Just hold the box of your desired purchase up to the screen… Continue reading Augmented-Reality Lego, Because You Can’t Be Bothered to Build It Yourself
Using a combination of night vision, radar and motion sensor cameras, GM cars will soon be packaged with windshields that highlight important information right in front of you, with lasers no less. Other cameras pointing at your face can tell where you are looking, making your own car yet another place where you are no… Continue reading Good News for Bad Drivers: GM Windshield Can See Better Than You Can