Augmented Reality is a stem of virtual reality put in the hands of every person with a smartphone or tablet. This development brings mobile marketing to a whole new level for businesses.  What is Augmented Reality, and how can it work for you? Traditional mobile marketing consists of SMS campaigns, mobile websites, QR Codes , Mobile Search Engine Optimization and Check-In site management. The Augmented Reality program consists of a live, direct or indirect feed of a real world environment using GPS, graphics, video and sound. One of the first forms of Augmented Reality came to us via Monday…

Sometime in the near future you may see people walking around with eyeglasses on that only have a small lens visible at the top of one eye. They will be talking to seemingly nobody and possibly bumping into things while they update their Google+ profiles. They will be annoying to many of us the same way that the self-talking bluetooth-wearing phone people annoy. Then, almost magically, it could all go mainstream to the point that it’s commonplace and we won’t think anything of it again. Google’s Project Glass will attempt to bring augmented reality from a vision to a reality. The vision of a wearable…

The concept of flavour just got turned on its ear as engineering students in Japan have developed TagCandy, a device which augments the flavour of whatever candy is inserted into it. Stick a regular lollipop into the handset, choose a flavour (Crunchy apple? Fizzy soda? …Fireworks?), and suck away. The vibrating speaker on the device sends pulses that conduct through your teeth as you eat the candy, emulating the vibration patterns that the chosen flavour would emit. How they discovered what it’s like to bite down on fireworks, you probably don’t want to know. Either way, it’s a totally wicked…

I don’t know exactly how far this Augmented Reality (AR) thing is really going to go, but I do know that it is getting more technically impressive each and every day. String, a company focused on creating AR applications for mobile devices, has created Scrawl, an application that empowers users to draw in three-dimensional space, looks to usher in a new dimension of artistry. Scrawl is currently a tech demo, but the company has garnered so much interest that they have decided to continue developing the application and intend on releasing it on the Apple App Store in the near future. Until then, all…

Augmented Reality has been gaining popularity with the growth of smart phones throughout the world, and it appears that Coke Zero and Sausalitos, a german magazine, are willing to take advantage. They have, with the help of Junaio, an AR browser for Android and iPhone, created an intriguing way to create advertising for the 21st century. This is an interesting move when considering how downright depressing things have been for the print industry; age-old publications are dropping like flies on what seems to be a daily basis. What they need are new ways to generate interest from users and advertisers….

Remember seeing those futuristic looking heads-up displays that soldiers and, well, Iron Man gets to have fun with? Well, Olympus and NTT Docomo are planning to bring something like that to consumers who have lost their way with AR Walker. It’s a pair of glasses, a smart phone, and a retina display all combined in one package to enable the user to acquire information in their peripheral vision. In other words, it blasts images and text to one of the user’s eyes without having the user become distracted and run head-first into a wall (as always, safety first). AR Walker has an acceleration sensor and…

If only I’d had this as a frustrated kid, yelling over a half-completed Lego kit. Lego has teamed up with Metaio to produce a truly eye-popping concept – in-store displays that can give you an augmented-reality preview of a completed Lego kit. Just hold the box of your desired purchase up to the screen and the model instantly assembles itself on top. This is no foolin’. Seriously, I brought a video. Check it out. [Via Cnet]…

Using a combination of night vision, radar and motion sensor cameras, GM cars will soon be packaged with windshields that highlight important information right in front of you, with lasers no less. Other cameras pointing at your face can tell where you are looking, making your own car yet another place where you are no longer safe from surveillance….