People in the car business have been the focus of more jokes about dishonesty and greed than any other professionals outside of lawyers and politicians. Buyers instantly put up their best defenses when shopping for a car because of horror stories and bad experiences that have been spreading since the 1970s. Thing are different today.… Continue reading How social media made a kinder, gentler automotive industry
It’s not the most popular Facebook page in the automotive industry. It’s definitely not the most active. It might, however, be the most interesting, particular to those who like the iconic American sports car. In essence, Ford gets social and they show it on their Mustang page. What makes the page better than similar automotive… Continue reading Ford passes 5 million fan mark on Mustang Facebook page
There was a time when the search engines rewarded content of all types. If a website syndicated content from elsewhere on the web and exposed it to their audience, it wasn’t as good as unique content but at least it didn’t hurt. Some of the content would be de-indexed as duplicate but the overall health… Continue reading Valuable commentary is the alternative to straight syndication or spinning
Next to computers, tablets, and smartphones, our cars are often the most technologically-challenging item that we deal with on a daily basis. Every model year brings out new gadgets and gizmos that are designed to enhance, adapt, and often-times engage with other technologies that we carry with us. Tablets are used as owners’ manuals. MP3… Continue reading Should car dealers focus on technical expertise instead of price and gimmicks?
There is a shift happening in the automotive industry when it comes to marketing from the dealers up to the OEMs. New Media (which includes social media, mobile, local marketing, search, etc) has witnessed hesitant adoption over recent years in the industry, but the last 12 months has seen a tremendous spike. It’s almost a… Continue reading Why the Automotive Industry is Shifting to New Media