They say that when times get tough, the tough get going. But it’s when times are good that some dealers get complacent and smart dealers go for that extra bonus, the bonus achieved through conquest sales. These are times to expand one’s market share at the expense of competitors who sit back in satisfaction when… Continue reading Sales are good. Time to conquest by digging into the data.
Five seconds isn’t a lot of time in the grand scheme of things. We microwave our leftovers for longer than five seconds. It takes more time than five seconds to melt an ice cube or butter, most faucets don’t run hot water in less than five seconds, and almost everything we do in our daily… Continue reading Five seconds
If you think back to what car interiors used to look like, it’s simply amazing how far we’ve come. New cars more closely resemble the interior display of a spaceship than a car. Before the dawn of computer technology and touch screens, cars took on a straight forward interior appearance that didn’t offer all that… Continue reading Mitsubishi’s perfection of the infotainment system
Traditional car parts are fabricated in machine shops and factories. Automakers employ hundreds of employees to create the parts for your cars, trucks, and SUV’s. In future years, we could see this change. Your car parts could come from a 3D printer in the future. Right now, car makers use 3D printers to print prototypes… Continue reading Your car parts may come from a 3D printer soon
It’s the age old problem. You park your car in the parking garage, but you can’t remember where. Was it orange 4A, or yellow 3B? And of course, you own a popular model vehicle, so they all start to look the same. There you go after your long flight, roaming the airport parking structure trying… Continue reading New gadget remembers where you parked
Who would have ever thought Tesla and Chevrolet would be featured in the same article but here they are. Due to the announcement the Chevrolet Bolt will be ready for production and part of the 2017 model year, the pressure is now on for Tesla to step up to the plate and answer the call.… Continue reading Tesla vs. Chevrolet: the unlikely battle is on
The world of automobiles has always been associated with big advertising. From car dealers buying huge billboards in prime locations on the highway to the dominance of automakers grabbing up a quarter of the Super Bowl commercials, there has never been a shortage of paid exposure put in front of us wherever we go and… Continue reading The future of automotive marketing: car deals that stalk you on social media
Anyone who has spent time in their garage restoring an older model car knows it’s really a tale of love and hate. The love part goes into the beauty the car becomes, and watching it turn from (in general) a pile of junk that is just a shell of what the car once was to… Continue reading Classic looks with new technology
In the age of the millennial, things have to be a little weird to get some attention. Couple the weirdness with a generally low starting salary of the typical millennial, and marketing becomes somewhat challenging. For a typical car manufacturer, sleek lines and stylish design equal massive sales to elder generations, but is this the… Continue reading How to market to millennials: the quirky car
Some of us would rather be able to get in a car and allow it to take us where we need to go without the hassle of having to actually drive the car. Much like the commute via bus, train, or subway some that have to drive to work would much rather be able to… Continue reading Do you really want to drive?