Yahoo Bags Beckham for World Cup Coverage - This Is Good, Right?
Oh, Yahoo, you’re this, you’re that, you’re everything and nothing. What are you up to now? Uh… David Beckham, you say? Then again, I guess the World Cup starts in… Oh, Jesus, three days?! The hell have I been? I guess Yahoo’s not exactly got a bad idea recruiting Beckham. But why? Beckham’s part of Yahoo’s latest effort to… uh… be, I suppose, and will be serving up exclusive World Cup and football content for 2010-2011, pimping Yahoo’s products all the while. The goal (ahem, goooooooooooal) of the campaign is “to drive more people to search, use and talk about Yahoo! through exciting and…