At SXSW, Matt Cutts discussed many topics in his panel with Danny Sullivan. The most interesting portion was the answer to a question about how large companies were able to muscle out “ma and pa websites” with aggressive optimization techniques. Cutts replied by saying this: “What about the people optimizing really hard and doing a… Continue reading The Google crackdown on SEO has begun
Tag: blackhat
Understanding the JC Penney Link Scheme that Landed them in Google’s Crosshairs
It’s inevitable. No matter how big a company is, how carefully they go about doing it, or how sorry they are when they’re caught, black hat SEO techniques never end well. Google is the judge, jury, and executioner of search and they wield a sharp and heavy axe. JC Penney learned this the hard way… Continue reading Understanding the JC Penney Link Scheme that Landed them in Google’s Crosshairs