Do you remember the person who consulted with you about social media and told you that brands are having tremendous success on sites like Facebook, Twitter, and Pinterest? That’s the type of person that you’re reaching the most according to a report by NBCUniversal Integrated Media. The report is designed to show how consumers who are part of GenX and GenY are digesting their influences. It took a split approach to the study which consisted of 2,500 people – 2,000 were average respondents age 18-49 and the other 500 were “digital trendsetters” in the same age group which represent 5% of the national…

We talked about the way that Domino’s pizza posts customer responses on their Facebook in a clever and effective manner. Unfortunately, most businesses are not in the position to be able to post in the same way  whether it’s due to being a localized business or simply not having the brand recognition and customer interaction that the pizza chain has. The good news is that it can still be done well without being a nationally-recognized name. People might not be posting as often to social pages or visit the websites of local businesses, but one thing that happens regularly for many is the online reviews…

It’s rare that a YouTube channel is born that does it right from the first shot. It’s even more rare to find a YouTube channel that does movie critiquing right; so many failures in this area. A new channel that we stumbled upon thanks to r/movies did well at both. Sure, it’s not quite perfect, but for a first shot it’s great. Here’s the first video from CinemaSins as they tear apart The Amazing Spider-Man. …

Depending on what type of company you have will affect the kinds of content you share on social networks. Your business may be more apt to sharing videos and photos, while others may be less inclined. Either way, the best method in reaching your targeted audience is in knowing which social site best suits the content you put out. …

Welcome to the digital era, where we have bid farewell to old marketing tools. Now brands successfully promote themselves by using social media platforms, especially with the help of Facebook pages. If you are a social media enthusiast, you might be familiar with the marketing tactics used by brands over social media networks. As of today, the ultimate gauge of a company’s social media marketing skills is how many ‘likes’ they have on their Facebook page. Almost all of us are aware of the ‘like’ button introduced by Facebook and its significance. Not merely an expression of a user appreciating…